Brandwave

How popular isLittle Giant in search?

In September 2026, there were an estimated 209K branded searches for Little Giant worldwide which is up 13.6% over the last 12 months. Little Giant holds 29.5% estimated Share of Search among ladders and steps worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Louisville63.5%
  2. Little Giant29.5%
  3. Gorilla Ladders3.8%
  4. Werner2.6%
  5. Bailey0.51%
  6. Youngman0.12%
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Where does Little Giant compete?

Little Giant is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ladders and steps2nd of 629.5%Shown below
Ladder brands2nd of 529.5%Show ranking

Which ladders and steps compete with Little Giant?

Little Giant against ladders and steps worldwide, by month

Share of Search by month for Louisville, Little Giant, Gorilla Ladders, Werner. The figures are in the table below the chart.

View monthly share of search table
MonthLouisvilleLittle GiantGorilla LaddersWernerBaileyYoungman
Oct 202560.3%30.2%4.4%4.4%0.48%0.16%
Nov 202575.2%18.3%3.7%2.5%0.26%0.09%
Dec 202558.1%31.8%5.2%4.3%0.46%0.14%
Jan 202660.2%32%3.6%3.6%0.47%0.14%
Feb 202655.3%35.9%4.1%4.1%0.53%0.16%
Mar 202666%27%3.3%3.3%0.43%0.15%
Apr 202660.8%30.4%4.5%3.7%0.48%0.15%
May 202660.7%30.4%4.5%3.7%0.59%0.15%
Jun 202662.8%28.1%4.6%3.8%0.61%0.15%
Jul 202664.7%26.6%4.8%3.2%0.63%0.15%
Aug 202660.7%30.3%4.5%3.7%0.73%0.16%
Sep 202663.5%29.5%3.8%2.6%0.51%0.12%

  1. 1.Louisville

    63.5%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +2.8 points.

  2. 2.Little Giant

    29.5%

    Held 2nd. 209K estimated branded searches, +13.6% vs prior month. Share -0.8 points.

  3. 3.Gorilla Ladders

    3.8%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Werner

    2.6%

    Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.1 points.

  5. 5.Bailey

    0.51%

    Held 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  6. 6.Youngman

    0.12%

    Held 6th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

Compare search popularity between Little Giant and its closest rivals

Every comparison with Little Giant

How has branded search demand for Little Giant changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Little Giant worldwide rose from 184K to 209K.
  • Across the 12 months ending September 2026, Little Giant’s estimated Share of Search among ladders and steps worldwide decreased from 30.2% to 29.5%.
  • Across the 12 months ending September 2026, Little Giant’s estimated Share of Search among ladders and steps worldwide peaked at 35.9% in February 2026 and was lowest at 18.3% in November 2025.

How did search popularity change for ladders and steps worldwide in September 2026?

  1. In September 2026, Louisville gained estimated Share of Search among ladders and steps worldwide, from 60.7% to 63.5%.

  2. In September 2026, Werner lost estimated Share of Search among ladders and steps worldwide, from 3.7% to 2.6%.

  3. In September 2026, Little Giant lost estimated Share of Search among ladders and steps worldwide, from 30.3% to 29.5%.

  4. In September 2026, Gorilla Ladders lost estimated Share of Search among ladders and steps worldwide, from 4.5% to 3.8%.

  5. Estimated monthly branded searches for Bailey worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  6. Estimated monthly branded searches for Youngman worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.

How is Little Giant measured?

Brandwave collects information about searches that people make online using Little Giant’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • little giant
  • little giant ladder

Do you work for Little Giant? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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