LinkedIn vs ZipRecruiter:Which is more popular by branded search?
In August 2026, LinkedIn had more branded searches than ZipRecruiter among job boards worldwide. LinkedIn was estimated to have 55.6M branded searches compared to ZipRecruiter’s 1M, and held a 55.9% Share of Search versus ZipRecruiter’s 1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, LinkedIn or ZipRecruiter?
Compare the sites employers advertise roles on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LinkedIn, ZipRecruiter. The figures are in the table below the chart.
View monthly share of search table
| Month | Indeed | SEEK | Glassdoor | ZipRecruiter | |
|---|---|---|---|---|---|
| Oct 2025 | 61.1% | 33.4% | 3% | 1.6% | 0.9% |
| Nov 2025 | 56.3% | 37.7% | 3.4% | 1.9% | 0.83% |
| Dec 2025 | 61.1% | 33.4% | 3% | 1.6% | 0.9% |
| Jan 2026 | 61.1% | 33.4% | 3% | 1.6% | 0.9% |
| Feb 2026 | 56.2% | 37.6% | 3.4% | 1.8% | 1% |
| Mar 2026 | 61.1% | 33.4% | 3% | 1.6% | 0.9% |
| Apr 2026 | 56.2% | 37.6% | 3.4% | 1.8% | 1% |
| May 2026 | 56.4% | 37.7% | 3.4% | 1.5% | 1% |
| Jun 2026 | 56.4% | 37.7% | 3.4% | 1.5% | 1% |
| Jul 2026 | 56.4% | 37.7% | 3.4% | 1.5% | 1% |
| Aug 2026 | 55.9% | 37.4% | 4.1% | 1.5% | 1% |
| Sep 2026 | — | — | — | — | — |
How has the LinkedIn and ZipRecruiter comparison changed over the last 12 months?
3 findings
- LinkedIn was ahead of ZipRecruiter in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LinkedIn’s estimated Share of Search among job boards worldwide moved from 61.1% to 55.9%, and its estimated monthly branded searches moved from 68M to 55.6M.
- Across the 11 months ending August 2026, ZipRecruiter’s estimated Share of Search among job boards worldwide moved from 0.9% to 1%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for job boards worldwide in August 2026?
1 change
Estimated monthly branded searches for LinkedIn worldwide fell 18.2% over 11 measured months, from 68M to 55.6M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using LinkedIn’s and ZipRecruiter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LinkedIn
1 branded search term
ZipRecruiter
1 branded search term
- ziprecruiter
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.