Leaky Paywall vs Pico:Which is more popular by branded search?
In August 2026, Pico had more branded searches than Leaky Paywall among paywall platforms worldwide. Pico was estimated to have 49.5K branded searches compared to Leaky Paywall’s 170, and held a 68.3% Share of Search versus Leaky Paywall’s 0.23%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Leaky Paywall or Pico?
Compare the platforms publishers charge readers through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pico, Leaky Paywall. The figures are in the table below the chart.
View monthly share of search table
| Month | Pico | Zuora | Poool | Piano | Leaky Paywall |
|---|---|---|---|---|---|
| Oct 2025 | 70.2% | 21.4% | 6.4% | 1.7% | 0.3% |
| Nov 2025 | 73.1% | 18.2% | 6.6% | 1.8% | 0.31% |
| Dec 2025 | 73.1% | 18.2% | 6.6% | 1.8% | 0.25% |
| Jan 2026 | 72% | 18% | 8% | 1.7% | 0.31% |
| Feb 2026 | 69.2% | 21.1% | 7.7% | 1.6% | 0.36% |
| Mar 2026 | 64.8% | 24.1% | 8.8% | 1.9% | 0.34% |
| Apr 2026 | 68.1% | 20.7% | 9.2% | 1.6% | 0.36% |
| May 2026 | 61.9% | 23% | 12.5% | 2.3% | 0.32% |
| Jun 2026 | 62.1% | 23.1% | 12.6% | 1.9% | 0.32% |
| Jul 2026 | 69.4% | 17.2% | 11.5% | 1.7% | 0.24% |
| Aug 2026 | 68.3% | 20.7% | 9.3% | 1.5% | 0.23% |
| Sep 2026 | — | — | — | — | — |
How has the Leaky Paywall and Pico comparison changed over the last 12 months?
3 findings
- Pico was ahead of Leaky Paywall in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Leaky Paywall’s estimated Share of Search among paywall platforms worldwide moved from 0.3% to 0.23%, and its estimated monthly branded searches moved from 260 to 170.
- Across the 11 months ending August 2026, Pico’s estimated Share of Search among paywall platforms worldwide moved from 70.2% to 68.3%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for paywall platforms worldwide in August 2026?
2 changes
In August 2026, Pico lost estimated Share of Search among paywall platforms worldwide, from 69.4% to 68.3%.
Estimated monthly branded searches for Leaky Paywall worldwide fell 34.6% over 11 measured months, from 260 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Leaky Paywall’s and Pico’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Leaky Paywall
2 branded search terms
- leaky paywall
- leakypaywall
Pico
1 branded search term
- pico 4
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.