Latham Pools vs Thursday Pools:Which is more popular?

Name: Latham Pools vs Thursday Pools: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Latham Pools had more branded searches than Thursday Pools among swimming pool brands worldwide. Latham Pools had about 12,100 branded searches, while Thursday Pools had 3,600. Latham Pools made up 2.1% of all swimming pool brand searches we track, and Thursday Pools accounted for 0.63%. When we asked ChatGPT and Google AI Overviews about swimming pool brands, Latham Pools appeared in three of the five answers and Thursday Pools in two. Latham Pools was mentioned before Thursday Pools in every answer that named either.

Among swimming pool brands worldwide in September 2026

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Top swimming pool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Latham Pools was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Thursday Pools was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Latham Pools was listed before Thursday Pools in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Intex	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Latham Pools	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Bestway	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Doughboy	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Thursday Pools	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Coleman	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Lay-Z-Spa	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Summer Waves	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Intex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Latham Pools3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bestway2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Doughboy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thursday Pools2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coleman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lay-Z-Spa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Summer Waves0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about swimming pool brands

5 answers

Asked ChatGPT
“Which swimming pool brand should I buy?”
1. 1Intex
2. 2Bestway
3. 3Doughboy
4. 4Latham Pools
Asked ChatGPT
“What are the best swimming pool brands?”
1. 1Latham Pools
2. 2Thursday Pools
3. 3Doughboy
4. 4Intex
5. 5Bestway
Asked ChatGPT
“What's the best swimming pool brand for backyard use?”
Searched Google, AI Overview
“above ground pool”
1. 1Intex
Searched Google, AI Overview
“swimming pool for home”
1. 1Intex
2. 2Coleman

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Latham Pools or Thursday Pools more popular in search?

This chart shows how often people search Google for Latham Pools and Thursday Pools by name. Each line represents a brand's share of searches for all eight swimming pool brands we track, month by month, from English-language searches worldwide.

Latham Pools and Thursday Pools among swimming pool brands worldwide, by month

Month	Coleman	Bestway	Intex	Lay-Z-Spa	Latham Pools	Summer Waves	Doughboy	Thursday Pools
Oct 2025	43.8%	24%	19.6%	9.1%	1.4%	0.96%	0.64%	0.43%
Nov 2025	44.7%	24.5%	20%	8.2%	0.98%	0.79%	0.44%	0.29%
Dec 2025	40%	32.7%	17.9%	7.3%	0.88%	0.7%	0.31%	0.21%
Jan 2026	41.5%	27.8%	18.6%	8.6%	1.4%	0.96%	0.74%	0.4%
Feb 2026	38.8%	26.1%	21.2%	8.7%	2.3%	1.4%	1%	0.46%
Mar 2026	35.1%	23.5%	19.3%	11.8%	5.8%	1.9%	2.1%	0.51%
Apr 2026	29.1%	19.5%	23.8%	15.9%	7.2%	2.3%	1.8%	0.43%
May 2026	18.4%	22.6%	27.6%	20.6%	5.5%	3.6%	1.4%	0.33%
Jun 2026	14.7%	26.9%	32.9%	17.4%	2%	4%	1.6%	0.32%
Jul 2026	17.9%	26.7%	26.7%	18.5%	3.6%	4.5%	1.6%	0.48%
Aug 2026	26.3%	26.3%	26.3%	14%	2.4%	2.8%	1.6%	0.47%
Sep 2026	35.2%	28.9%	19.3%	11%	2.1%	1.8%	1.2%	0.63%

How has the Latham Pools and Thursday Pools comparison changed over the last 12 months?

3 findings

Latham Pools was ahead of Thursday Pools in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Latham Pools’ share of searches among swimming pool brands worldwide moved from 1.4% to 2.1%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
Across the 12 months ending September 2026, Thursday Pools’ share of searches among swimming pool brands worldwide moved from 0.43% to 0.63%, and its estimated monthly branded searches moved from 2.4K to 3.6K.

How did search popularity change for swimming pool brands worldwide in September 2026?

2 changes

In September 2026, Latham Pools rose from 6th to 5th among swimming pool brands worldwide.
Estimated monthly branded searches for Thursday Pools worldwide rose 50% over 12 measured months, from 2.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Latham Pools’ and Thursday Pools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.