Brandwave

La Marca vs Villa Sandi:Which is more popular?

In September 2026, La Marca had more branded searches than Villa Sandi among prosecco brands worldwide. La Marca had about 60,500 branded searches, while Villa Sandi had 8,100. La Marca made up 27.9% of all prosecco brand searches we track, and Villa Sandi accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about prosecco brands, La Marca appeared in all five answers and Villa Sandi in none.

Among prosecco brands worldwide in September 2026

Who do people search for more?

La Marca, about 7 searches for every 1 for Villa Sandi

La Marca 60.5K searchesVilla Sandi 8.1K searches

Who does AI mention more?

La Marca, mentioned in every answer we collected

La Marca in 5 of 5Villa Sandi in 0 of 5

Who does AI recommend more?

La Marca, the only one of the two named

La Marca first in 5Villa Sandi never named

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Top prosecco brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, La Marca appeared in all five answers. Villa Sandi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Marca1st
  2. Mionetto2nd
  3. Ruffino3rd
  4. Nino Franco4th
  5. Santa Margherita5th
  6. Freixenet–
  7. Martini–
  8. Bottega–
  9. La Gioiosa–
  10. +2 more
  11. Villa Sandi–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Marca5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mionetto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ruffino3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nino Franco3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Santa Margherita1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freixenet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Martini0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bottega0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • La Gioiosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Villa Sandi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about prosecco brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is La Marca or Villa Sandi more popular in search?

This chart shows how often people search Google for La Marca and Villa Sandi by name. Each line represents a brand's share of searches for all 13 prosecco brands we track, month by month, from English-language searches worldwide.

La Marca and Villa Sandi among prosecco brands worldwide, by month

Share of searches by month for La Marca, Villa Sandi. The figures are in the table below the chart.

View monthly share of searches table
MonthLa MarcaMionettoFreixenetMartiniBottegaLa GioiosaValdoZoninRuffinoVilla SandiSanta MargheritaBisol1542Nino Franco
Oct 202527.7%22.7%10.2%6.8%5.5%5.5%5.5%5.5%3.7%3%2.5%0.73%0.6%
Nov 202529.9%20%13.4%7.3%4.9%4.9%4.9%4.9%4%2.7%2.2%0.65%0.4%
Dec 202526.2%21.5%14.4%7.9%5.3%5.3%4.3%4.3%3.5%4.3%2.4%0.38%0.38%
Jan 202624.5%24.5%11%7.3%6%4.9%6%6%3.3%3.3%2.2%0.53%0.53%
Feb 202629%23.8%10.7%7.1%5.8%4.8%4.8%4.8%3.2%3.2%2.1%0.48%0.48%
Mar 202628.4%23.2%10.4%6.9%5.7%4.6%5.7%4.6%3.1%3.8%2.1%0.75%0.61%
Apr 202626.3%26.3%9.7%6.4%5.3%5.3%5.3%5.3%3.5%3.5%1.9%0.7%0.57%
May 202628.8%23.5%10.5%7%4.7%4.7%5.8%4.7%3.9%3.2%1.7%0.74%0.74%
Jun 202630%24.5%9%7.3%4.9%4.9%4.9%4.9%3.3%3.3%1.8%0.53%0.65%
Jul 202627.9%27.9%10.2%6.8%4.6%4.6%4.6%4.6%3%3%1.7%0.6%0.72%
Aug 202627.6%27.6%10.1%6.8%5.5%4.5%4.5%4.5%3%3%1.6%0.6%0.6%
Sep 202627.9%22.8%10.2%6.8%5.6%5.6%5.6%4.6%3.7%3.7%2%0.74%0.6%

How has the La Marca and Villa Sandi comparison changed over the last 12 months?

3 findings
  • La Marca was ahead of Villa Sandi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, La Marca’s share of searches among prosecco brands worldwide moved from 27.7% to 27.9%, and its estimated monthly branded searches held steady at 60.5K.
  • Across the 12 months ending September 2026, Villa Sandi’s share of searches among prosecco brands worldwide moved from 3% to 3.7%, and its estimated monthly branded searches moved from 6.6K to 8.1K.

How did search popularity change for prosecco brands worldwide in September 2026?

1 change
  1. In September 2026, Villa Sandi gained share of searches among prosecco brands worldwide, from 3% to 3.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using La Marca’s and Villa Sandi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

La Marca

1 branded search term

  • la marca prosecco

Villa Sandi

1 branded search term

  • villa sandi prosecco

How the Brand Demand Index is measured

Other head-to-heads among prosecco brands

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