La Marca vs Ruffino:Which is more popular?
In September 2026, La Marca had more branded searches than Ruffino among prosecco brands worldwide. La Marca had about 60,500 branded searches, while Ruffino had 8,100. La Marca made up 27.9% of all prosecco brand searches we track, and Ruffino accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about prosecco brands, La Marca appeared in all five answers and Ruffino in three. La Marca was mentioned before Ruffino in every answer.
Who do people search for more?
La Marca, about 7 searches for every 1 for Ruffino
Who does AI mention more?
La Marca, mentioned in every answer we collected
Who does AI recommend more?
La Marca, named ahead of Ruffino in every answer
Follow La Marca vs Ruffino and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top prosecco brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, La Marca appeared in all five answers. Ruffino was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. La Marca was listed before Ruffino in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- La Marca5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mionetto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ruffino3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nino Franco3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Santa Margherita1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Freixenet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Martini0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bottega0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
La Gioiosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Valdo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about prosecco brands
5 answers
Asked ChatGPT
“Which prosecco should I buy?”
Asked ChatGPT
“What are the best prosecco brands?”
Asked ChatGPT
“What's a good prosecco for a party?”
Searched Google, AI Overview
“best prosecco”
Searched Google, AI Overview
“prosecco brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is La Marca or Ruffino more popular in search?
This chart shows how often people search Google for La Marca and Ruffino by name. Each line represents a brand's share of searches for all 13 prosecco brands we track, month by month, from English-language searches worldwide.
Share of searches by month for La Marca, Ruffino. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Marca | Mionetto | Freixenet | Martini | Bottega | La Gioiosa | Valdo | Zonin | Ruffino | Villa Sandi | Santa Margherita | Bisol1542 | Nino Franco |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 22.7% | 10.2% | 6.8% | 5.5% | 5.5% | 5.5% | 5.5% | 3.7% | 3% | 2.5% | 0.73% | 0.6% |
| Nov 2025 | 29.9% | 20% | 13.4% | 7.3% | 4.9% | 4.9% | 4.9% | 4.9% | 4% | 2.7% | 2.2% | 0.65% | 0.4% |
| Dec 2025 | 26.2% | 21.5% | 14.4% | 7.9% | 5.3% | 5.3% | 4.3% | 4.3% | 3.5% | 4.3% | 2.4% | 0.38% | 0.38% |
| Jan 2026 | 24.5% | 24.5% | 11% | 7.3% | 6% | 4.9% | 6% | 6% | 3.3% | 3.3% | 2.2% | 0.53% | 0.53% |
| Feb 2026 | 29% | 23.8% | 10.7% | 7.1% | 5.8% | 4.8% | 4.8% | 4.8% | 3.2% | 3.2% | 2.1% | 0.48% | 0.48% |
| Mar 2026 | 28.4% | 23.2% | 10.4% | 6.9% | 5.7% | 4.6% | 5.7% | 4.6% | 3.1% | 3.8% | 2.1% | 0.75% | 0.61% |
| Apr 2026 | 26.3% | 26.3% | 9.7% | 6.4% | 5.3% | 5.3% | 5.3% | 5.3% | 3.5% | 3.5% | 1.9% | 0.7% | 0.57% |
| May 2026 | 28.8% | 23.5% | 10.5% | 7% | 4.7% | 4.7% | 5.8% | 4.7% | 3.9% | 3.2% | 1.7% | 0.74% | 0.74% |
| Jun 2026 | 30% | 24.5% | 9% | 7.3% | 4.9% | 4.9% | 4.9% | 4.9% | 3.3% | 3.3% | 1.8% | 0.53% | 0.65% |
| Jul 2026 | 27.9% | 27.9% | 10.2% | 6.8% | 4.6% | 4.6% | 4.6% | 4.6% | 3% | 3% | 1.7% | 0.6% | 0.72% |
| Aug 2026 | 27.6% | 27.6% | 10.1% | 6.8% | 5.5% | 4.5% | 4.5% | 4.5% | 3% | 3% | 1.6% | 0.6% | 0.6% |
| Sep 2026 | 27.9% | 22.8% | 10.2% | 6.8% | 5.6% | 5.6% | 5.6% | 4.6% | 3.7% | 3.7% | 2% | 0.74% | 0.6% |
How has the La Marca and Ruffino comparison changed over the last 12 months?
3 findings
- La Marca was ahead of Ruffino in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, La Marca’s share of searches among prosecco brands worldwide moved from 27.7% to 27.9%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Ruffino’s share of searches among prosecco brands worldwide held steady at 3.7%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for prosecco brands worldwide in September 2026?
1 change
In September 2026, Ruffino gained share of searches among prosecco brands worldwide, from 3% to 3.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using La Marca’s and Ruffino’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among prosecco brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.