Brandwave

Krombacher vs Weihenstephaner:Which is more popular?

In October 2026, Krombacher and Weihenstephaner were level in searches among German beer brands worldwide, with an estimated 49.5K branded searches each, at 6.6% of the total each. When we asked ChatGPT and Google AI Overviews about German beer brands, Weihenstephaner appeared in four of the five answers and Krombacher in two. Weihenstephaner was mentioned before Krombacher in three out of four answers.

Among German beer brands worldwide in October 2026

Who do people search for more?

Krombacher and Weihenstephaner are searched for about as often as each other.

Krombacher 49.5K searchesWeihenstephaner 49.5K searches

Who does AI mention more?

Weihenstephaner, mentioned in 4 of 5 answers, Krombacher in 2

Weihenstephaner in 4 of 5Krombacher in 2 of 5

Who does AI recommend more?

Weihenstephaner, named ahead of Krombacher in 3 of 4 answers

Weihenstephaner first in 3Krombacher first in 1

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Top German beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Weihenstephaner was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Krombacher was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Weihenstephaner was listed before Krombacher in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weihenstephaner1st
  2. Paulaner2nd
  3. Augustiner3rd
  4. Bitburger4th
  5. Krombacher5th
  6. Beck's6th
  7. Erdinger7th
  8. Warsteiner8th
  9. Franziskaner8th
  10. Radeberger10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Paulaner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weihenstephaner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Augustiner3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Erdinger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bitburger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Krombacher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rothaus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Warsteiner1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Radeberger1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Franziskaner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about German beer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Krombacher or Weihenstephaner more popular in search?

This chart shows how often people search Google for Krombacher and Weihenstephaner by name. Each line represents a brand's share of searches for all 16 German beer brands we track, month by month, from English-language searches worldwide.

Krombacher and Weihenstephaner among German beer brands worldwide, by month

Share of searches by month for Krombacher, Weihenstephaner. The figures are in the table below the chart.

View monthly share of searches table
MonthPaulanerWarsteinerAugustinerRadebergerErdingerKrombacherSpatenWeihenstephanerHacker-PschorrBitburgerFranziskanerLöwenbräuBeck'sHofbräu MünchenRothaus
Nov 202520.6%9.2%7.6%7.6%6.2%7.6%9.2%5.1%4.1%5.1%5.1%3.4%2.8%2.8%2.3%
Dec 202519.3%8.7%8.7%5.8%7.1%7.1%8.7%5.8%3.9%5.8%4.7%3.9%3.2%3.2%2.6%
Jan 202618.6%10.2%8.4%8.4%6.8%6.8%8.4%5.6%3.7%4.6%4.6%3.7%3.1%3.1%2.5%
Feb 202619.4%10.7%7.1%7.1%7.1%8.7%8.7%4.8%3.9%4.8%4.8%3.2%2.6%2.6%2.6%
Mar 202619.7%10.8%7.2%8.8%5.9%7.2%8.8%4.8%4%4.8%4.8%3.2%2.6%2.6%2.6%
Apr 202618.5%10.1%6.8%8.3%6.8%8.3%8.3%5.5%3.7%5.5%4.5%3%3%3%3%
May 202617.1%11.5%7.7%7.7%6.3%9.4%7.7%5.1%4.2%6.3%4.2%3.4%2.8%2.3%2.8%
Jun 202617.9%9.8%6.6%8%6.6%12%6.6%5.4%3.6%6.6%4.4%2.9%2.9%2.4%2.9%
Jul 202617.7%9.7%8%8%6.5%9.7%6.5%6.5%4.4%5.3%4.4%3.6%2.9%2.4%2.9%
Aug 202617.9%9.8%8%8%6.6%8%8%5.4%4.4%5.4%4.4%3.6%2.9%2.4%3.6%
Sep 202617.1%11.5%9.4%7.7%6.3%6.3%7.7%5.1%6.3%4.2%4.2%4.2%2.8%2.8%2.8%
Oct 202617.9%12%8%8%6.6%6.6%6.6%6.6%5.4%4.4%4.4%3.6%2.9%2.9%2.4%

How has branded search for Krombacher and Weihenstephaner changed worldwide over the last 12 months?

3 findings

How did search popularity change for German beer brands worldwide in October 2026?

2 changes
  1. In October 2026, Weihenstephaner overtook Hacker-Pschorr to rank 8th among German beer brands worldwide, with 6.6% of the searches.

  2. In October 2026, Krombacher rose from 8th to 6th among German beer brands worldwide.

How are Krombacher’s and Weihenstephaner’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Krombacher’s and Weihenstephaner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Krombacher

1 branded search term

  • krombacher

Weihenstephaner

1 branded search term

  • weihenstephaner

How the Brand Demand Index is measured

Other head-to-heads among German beer brands

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