Krombacher vs Paulaner:Which is more popular?
In October 2026, Paulaner had more branded searches than Krombacher among German beer brands worldwide. Paulaner had about 135,000 branded searches, while Krombacher had 49,500. Paulaner made up 17.9% of all German beer brand searches we track, and Krombacher accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about German beer brands, Paulaner appeared in four of the five answers and Krombacher in two. Paulaner was mentioned before Krombacher in three out of four answers.
Who do people search for more?
Paulaner, about 3 searches for every 1 for Krombacher
Who does AI mention more?
Paulaner, mentioned in 4 of 5 answers, Krombacher in 2
Who does AI recommend more?
Paulaner, named ahead of Krombacher in 3 of 4 answers
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Top German beer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Paulaner was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Krombacher was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Paulaner was listed before Krombacher in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Weihenstephaner1st- Paulaner2nd
Augustiner3rd
Bitburger4th
Krombacher5th
Beck's6th
Erdinger7th
Warsteiner8th
Franziskaner8th
Radeberger10th- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Paulaner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Weihenstephaner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Augustiner3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Erdinger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bitburger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Krombacher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rothaus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Warsteiner1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Radeberger1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Franziskaner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about German beer brands
5 answers
Asked ChatGPT
“Which German beer should I try?”
Asked ChatGPT
“What are the best German beer brands?”
Asked ChatGPT
“What's the best German wheat beer?”
Searched Google, AI Overview
“german beer”
Searched Google, AI Overview
“german beer brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Krombacher or Paulaner more popular in search?
This chart shows how often people search Google for Krombacher and Paulaner by name. Each line represents a brand's share of searches for all 16 German beer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Paulaner, Krombacher. The figures are in the table below the chart.
View monthly share of searches table
| Month | Paulaner | Warsteiner | Augustiner | Radeberger | Erdinger | Krombacher | Spaten | Weihenstephaner | Hacker-Pschorr | Bitburger | Franziskaner | Löwenbräu | Beck's | Hofbräu München | Rothaus |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 20.6% | 9.2% | 7.6% | 7.6% | 6.2% | 7.6% | 9.2% | 5.1% | 4.1% | 5.1% | 5.1% | 3.4% | 2.8% | 2.8% | 2.3% |
| Dec 2025 | 19.3% | 8.7% | 8.7% | 5.8% | 7.1% | 7.1% | 8.7% | 5.8% | 3.9% | 5.8% | 4.7% | 3.9% | 3.2% | 3.2% | 2.6% |
| Jan 2026 | 18.6% | 10.2% | 8.4% | 8.4% | 6.8% | 6.8% | 8.4% | 5.6% | 3.7% | 4.6% | 4.6% | 3.7% | 3.1% | 3.1% | 2.5% |
| Feb 2026 | 19.4% | 10.7% | 7.1% | 7.1% | 7.1% | 8.7% | 8.7% | 4.8% | 3.9% | 4.8% | 4.8% | 3.2% | 2.6% | 2.6% | 2.6% |
| Mar 2026 | 19.7% | 10.8% | 7.2% | 8.8% | 5.9% | 7.2% | 8.8% | 4.8% | 4% | 4.8% | 4.8% | 3.2% | 2.6% | 2.6% | 2.6% |
| Apr 2026 | 18.5% | 10.1% | 6.8% | 8.3% | 6.8% | 8.3% | 8.3% | 5.5% | 3.7% | 5.5% | 4.5% | 3% | 3% | 3% | 3% |
| May 2026 | 17.1% | 11.5% | 7.7% | 7.7% | 6.3% | 9.4% | 7.7% | 5.1% | 4.2% | 6.3% | 4.2% | 3.4% | 2.8% | 2.3% | 2.8% |
| Jun 2026 | 17.9% | 9.8% | 6.6% | 8% | 6.6% | 12% | 6.6% | 5.4% | 3.6% | 6.6% | 4.4% | 2.9% | 2.9% | 2.4% | 2.9% |
| Jul 2026 | 17.7% | 9.7% | 8% | 8% | 6.5% | 9.7% | 6.5% | 6.5% | 4.4% | 5.3% | 4.4% | 3.6% | 2.9% | 2.4% | 2.9% |
| Aug 2026 | 17.9% | 9.8% | 8% | 8% | 6.6% | 8% | 8% | 5.4% | 4.4% | 5.4% | 4.4% | 3.6% | 2.9% | 2.4% | 3.6% |
| Sep 2026 | 17.1% | 11.5% | 9.4% | 7.7% | 6.3% | 6.3% | 7.7% | 5.1% | 6.3% | 4.2% | 4.2% | 4.2% | 2.8% | 2.8% | 2.8% |
| Oct 2026 | 17.9% | 12% | 8% | 8% | 6.6% | 6.6% | 6.6% | 6.6% | 5.4% | 4.4% | 4.4% | 3.6% | 2.9% | 2.9% | 2.4% |
How has branded search for Krombacher and Paulaner changed worldwide over the last 12 months?
3 findings
- Paulaner was ahead of Krombacher in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Krombacher’s share of searches among German beer brands worldwide moved from 7.6% to 6.6%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending October 2026, Paulaner’s share of searches among German beer brands worldwide moved from 20.6% to 17.9%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for German beer brands worldwide in October 2026?
2 changes
In October 2026, Paulaner gained share of searches among German beer brands worldwide, from 17.1% to 17.9%.
In October 2026, Krombacher rose from 8th to 6th among German beer brands worldwide.
How are Krombacher’s and Paulaner’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Krombacher’s and Paulaner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Krombacher
1 branded search term
- krombacher
Paulaner
1 branded search term
- paulaner
Other head-to-heads among German beer brands
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