Brandwave

Koyfin vs Refinitiv:Which is more popular?

In September 2026, Koyfin had more branded searches than Refinitiv among financial data platforms worldwide. Koyfin had about 49,500 branded searches, while Refinitiv had 33,100. Koyfin made up 2.4% of all financial data platform searches we track, and Refinitiv accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about financial data platforms, Koyfin appeared in four of the five answers and Refinitiv in one. Koyfin was mentioned before Refinitiv in every answer.

Among financial data platforms worldwide in September 2026

Who do people search for more?

Koyfin, about 50% more searches than Refinitiv

Koyfin 49.5K searchesRefinitiv 33.1K searches

Who does AI mention more?

Koyfin, mentioned in 4 of 5 answers, Refinitiv in 1

Koyfin in 4 of 5Refinitiv in 1 of 5

Who does AI recommend more?

Koyfin, named ahead of Refinitiv in every answer

Koyfin first in 4Refinitiv never first

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Top financial data platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Koyfin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Refinitiv was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Koyfin was listed before Refinitiv in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bloomberg1st
  2. S&P Capital IQ2nd
  3. FactSet3rd
  4. Koyfin4th
  5. LSEG Workspace5th
  6. Financial Modeling Prep6th
  7. PitchBook7th
  8. Refinitiv8th
  9. Morningstar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bloomberg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FactSet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Koyfin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • S&P Capital IQ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PitchBook2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LSEG Workspace2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Financial Modeling Prep2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Refinitiv1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Morningstar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about financial data platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Koyfin or Refinitiv more popular in search?

This chart shows how often people search Google for Koyfin and Refinitiv by name. Each line represents a brand's share of searches for all nine financial data platforms we track, month by month, from English-language searches worldwide.

Koyfin and Refinitiv among financial data platforms worldwide, by month

Share of searches by month for Koyfin, Refinitiv. The figures are in the table below the chart.

View monthly share of searches table
MonthBloombergMorningstarFactSetPitchBookKoyfinRefinitivLSEG WorkspaceS&P Capital IQFinancial Modeling Prep
Oct 202573.5%14.8%3.6%3%2%1.6%0.61%0.64%0.27%
Nov 202570.1%17.2%4.2%3.5%1.9%1.6%0.59%0.61%0.31%
Dec 202568.3%20.5%3.4%2.8%2.3%1.5%0.46%0.49%0.37%
Jan 202670.4%17.3%3.5%3.5%2.3%1.6%0.48%0.61%0.38%
Feb 202669.8%17.2%4.2%3.5%2.3%1.5%0.58%0.61%0.38%
Mar 202676%12.5%3.1%3.7%2.1%1.4%0.49%0.45%0.34%
Apr 202673%14.7%3.6%3%2.4%1.6%0.61%0.63%0.48%
May 202670.2%17.2%3.5%2.8%2.8%1.6%0.67%0.61%0.57%
Jun 202673.3%14.7%3.6%3%2.4%1.3%0.57%0.54%0.48%
Jul 202673.2%14.7%3.6%3%2.4%1.3%0.66%0.64%0.48%
Aug 202670.9%17.4%3.5%2.9%2.3%1.3%0.78%0.62%0.38%
Sep 202671.3%14.3%4.3%4.3%2.4%1.6%0.78%0.77%0.31%

How has the Koyfin and Refinitiv comparison changed over the last 12 months?

3 findings
  • Koyfin was ahead of Refinitiv in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Koyfin’s share of searches among financial data platforms worldwide moved from 2% to 2.4%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, Refinitiv’s share of searches among financial data platforms worldwide held steady at 1.6%, and its estimated monthly branded searches moved from 49.5K to 33.1K.

How did search popularity change for financial data platforms worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Refinitiv worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

  2. Estimated monthly branded searches for Koyfin worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Koyfin’s and Refinitiv’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Koyfin

1 branded search term

  • koyfin

Refinitiv

1 branded search term

  • refinitiv

How the Brand Demand Index is measured

Other head-to-heads among financial data platforms

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