Kobo vs Onyx Boox:Which is more popular by branded search?
In August 2026, Kobo had more branded searches than Onyx Boox among ebook readers worldwide. Kobo was estimated to have 1M branded searches compared to Onyx Boox’s 27.1K, and held a 19.7% Share of Search versus Onyx Boox’s 0.53%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kobo or Onyx Boox?
Compare the ebook readers shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kobo, Onyx Boox. The figures are in the table below the chart.
View monthly share of search table
| Month | Kindle | Kobo | reMarkable | PocketBook | Onyx Boox | Nook |
|---|---|---|---|---|---|---|
| Oct 2025 | 69.4% | 13.9% | 13.9% | 2.3% | 0.37% | 0.11% |
| Nov 2025 | 71.1% | 14.3% | 11.7% | 2.3% | 0.39% | 0.11% |
| Dec 2025 | 69% | 16.9% | 11.3% | 2.3% | 0.46% | 0.11% |
| Jan 2026 | 69% | 16.9% | 11.4% | 2.3% | 0.37% | 0.11% |
| Feb 2026 | 69% | 16.9% | 11.3% | 2.3% | 0.37% | 0.11% |
| Mar 2026 | 69% | 16.9% | 11.3% | 2.3% | 0.37% | 0.11% |
| Apr 2026 | 70.4% | 17.3% | 9.5% | 2.3% | 0.47% | 0.11% |
| May 2026 | 68.9% | 16.9% | 11.3% | 2.3% | 0.56% | 0.11% |
| Jun 2026 | 68.9% | 16.9% | 11.3% | 2.3% | 0.46% | 0.14% |
| Jul 2026 | 70.4% | 17.3% | 9.5% | 2.3% | 0.47% | 0.11% |
| Aug 2026 | 66.1% | 19.7% | 10.9% | 2.7% | 0.53% | 0.11% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kobo and Onyx Boox comparison changed over the last 12 months?
3 findings
- Kobo was ahead of Onyx Boox in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kobo’s estimated Share of Search among ebook readers worldwide moved from 13.9% to 19.7%, and its estimated monthly branded searches moved from 673K to 1M.
- Across the 11 months ending August 2026, Onyx Boox’s estimated Share of Search among ebook readers worldwide moved from 0.37% to 0.53%, and its estimated monthly branded searches moved from 18.1K to 27.1K.
How did search popularity change for ebook readers worldwide in August 2026?
2 changes
In August 2026, Kobo gained estimated Share of Search among ebook readers worldwide, from 17.3% to 19.7%.
Estimated monthly branded searches for Onyx Boox worldwide rose 49.7% over 11 measured months, from 18.1K to 27.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kobo’s and Onyx Boox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.