KitchenAid vs Summit:Which is searched more?
In September 2026, KitchenAid had more branded searches than Summit among undercounter Freezer brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Summit’s 90, and held a 75.1% Share of Search versus Summit’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KitchenAid or Summit?
Compare the undercounter freezer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KitchenAid, Summit. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Kenwood | Polar | Turbo Air | Summit |
|---|---|---|---|---|---|
| Oct 2025 | 75.4% | 23% | 1.2% | 0.33% | <0.01% |
| Nov 2025 | 80.5% | 18.4% | 0.98% | 0.18% | <0.01% |
| Dec 2025 | 82.9% | 16.1% | 0.84% | 0.18% | <0.01% |
| Jan 2026 | 77.8% | 20.4% | 1.5% | 0.28% | <0.01% |
| Feb 2026 | 74.4% | 23.9% | 1.4% | 0.34% | <0.01% |
| Mar 2026 | 71.5% | 26.8% | 1.4% | 0.31% | <0.01% |
| Apr 2026 | 74.3% | 24.1% | 1.3% | 0.33% | <0.01% |
| May 2026 | 72.6% | 25.6% | 1.4% | 0.37% | <0.01% |
| Jun 2026 | 73.3% | 24.8% | 1.4% | 0.42% | <0.01% |
| Jul 2026 | 74.4% | 23.9% | 1.4% | 0.33% | <0.01% |
| Aug 2026 | 74.2% | 24% | 1.5% | 0.4% | <0.01% |
| Sep 2026 | 75.1% | 23.2% | 1.3% | 0.32% | <0.01% |
How has the KitchenAid and Summit comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Summit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among undercounter Freezer brands worldwide moved from 75.4% to 75.1%, and its estimated monthly branded searches moved from 1.8M to 1.3M.
- Across the 12 months ending September 2026, Summit’s estimated Share of Search among undercounter Freezer brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 70 to 90.
How did search popularity change for undercounter Freezer brands worldwide in September 2026?
2 changes
In September 2026, KitchenAid gained estimated Share of Search among undercounter Freezer brands worldwide, from 74.2% to 75.1%.
Estimated monthly branded searches for Summit worldwide rose 28.6% over 12 measured months, from 70 to 90 in September 2026.
Other head-to-heads among undercounter Freezer brands
How each brand is measured
Brandwave collects information about searches that people make online using KitchenAid’s and Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
4 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid mixer
- kitchenaid stand mixer
Summit
1 branded search term
- summit rugby
Put your own brand in this comparison
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