Brandwave

Keychron vs ZSA:Which is more popular?

In September 2026, Keychron had more branded searches than ZSA among ergonomic keyboard brands worldwide. Keychron had about 301,000 branded searches, while ZSA had 12,000. Keychron made up 15.9% of all ergonomic keyboard brand searches we track, and ZSA accounted for 0.64%. When we asked ChatGPT and Google AI Overviews about ergonomic keyboard brands, Keychron appeared in four of the five answers and ZSA in two. Keychron was mentioned before ZSA in three out of five answers.

Among ergonomic keyboard brands worldwide in September 2026

Who do people search for more?

Keychron, about 25 searches for every 1 for ZSA

Keychron 301K searchesZSA 12K searches

Who does AI mention more?

Keychron, mentioned in 4 of 5 answers, ZSA in 2

Keychron in 4 of 5ZSA in 2 of 5

Who does AI recommend more?

Keychron, named ahead of ZSA in 3 of 5 answers

Keychron first in 3ZSA first in 2

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Top ergonomic keyboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Keychron was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. ZSA was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Keychron was listed before ZSA in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Logitech1st
  2. Kinesis2nd
  3. Keychron3rd
  4. ZSA4th
  5. Ergodox–
  6. Perixx–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Logitech5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kinesis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Keychron4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZSA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ergodox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Perixx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ergonomic keyboard brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Keychron or ZSA more popular in search?

This chart shows how often people search Google for Keychron and ZSA by name. Each line represents a brand's share of searches for all six ergonomic keyboard brands we track, month by month, from English-language searches worldwide.

Keychron and ZSA among ergonomic keyboard brands worldwide, by month

Share of searches by month for Keychron, ZSA. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechKeychronKinesisZSAErgodoxPerixx
Oct 202581.6%13.4%3.7%0.66%0.44%0.17%
Nov 202579.7%16%3.1%0.64%0.43%0.17%
Dec 202579.8%16%3%0.65%0.39%0.17%
Jan 202679.4%16%3.6%0.56%0.39%0.17%
Feb 202679.1%15.9%3.6%0.78%0.42%0.2%
Mar 202676.4%18.7%3.5%0.75%0.41%0.2%
Apr 202679.3%15.9%3.5%0.63%0.34%0.2%
May 202679.4%15.9%3.5%0.73%0.34%0.16%
Jun 202679.9%16%2.9%0.64%0.35%0.17%
Jul 202658.1%14.3%26.6%0.61%0.31%0.12%
Aug 202676.6%18.8%3.4%0.72%0.33%0.16%
Sep 202679.5%15.9%3.5%0.64%0.28%0.17%

How has the Keychron and ZSA comparison changed over the last 12 months?

3 findings
  • Keychron was ahead of ZSA in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Keychron’s share of searches among ergonomic keyboard brands worldwide moved from 13.4% to 15.9%, and its estimated monthly branded searches held steady at 301K.
  • Across the 12 months ending September 2026, ZSA’s share of searches among ergonomic keyboard brands worldwide moved from 0.66% to 0.64%, and its estimated monthly branded searches moved from 14.8K to 12K.

How did search popularity change for ergonomic keyboard brands worldwide in September 2026?

2 changes

  1. In September 2026, Keychron lost share of searches among ergonomic keyboard brands worldwide, from 18.8% to 15.9%.

  2. Estimated monthly branded searches for ZSA worldwide fell 18.9% over 12 measured months, from 14.8K to 12K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Keychron’s and ZSA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Keychron

1 branded search term

  • keychron

ZSA

3 branded search terms

  • zsa keyboard
  • zsa moonlander
  • zsa voyager

How the Brand Demand Index is measured

Other head-to-heads among ergonomic keyboard brands

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