Keepit vs Spanning:Which is more popular by branded search?
In August 2026, Spanning had more branded searches than Keepit among SaaS backup platforms worldwide. Spanning was estimated to have 1K branded searches compared to Keepit’s 110, and held a 4.4% Share of Search versus Keepit’s 0.48%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Keepit or Spanning?
Compare services and tools used to back up data held in business SaaS applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Spanning, Keepit. The figures are in the table below the chart.
View monthly share of search table
| Month | Druva | HYCU | Spanning | Afi.ai | Keepit |
|---|---|---|---|---|---|
| Oct 2025 | 67.2% | 22.1% | 6.3% | 4% | 0.37% |
| Nov 2025 | 71.8% | 19% | 5% | 3.9% | 0.34% |
| Dec 2025 | 68.6% | 21.5% | 5.1% | 4.2% | 0.49% |
| Jan 2026 | 71.5% | 18.8% | 5% | 4.2% | 0.55% |
| Feb 2026 | 71.6% | 18.9% | 4.9% | 4.2% | 0.47% |
| Mar 2026 | 68.2% | 22% | 4.9% | 4.3% | 0.53% |
| Apr 2026 | 68.4% | 22.1% | 4.8% | 4.4% | 0.41% |
| May 2026 | 71.5% | 18.8% | 5.1% | 4.2% | 0.38% |
| Jun 2026 | 71.5% | 18.8% | 5.1% | 4.2% | 0.42% |
| Jul 2026 | 72.5% | 18.6% | 4.4% | 4.1% | 0.42% |
| Aug 2026 | 75.1% | 15.7% | 4.4% | 4.3% | 0.48% |
| Sep 2026 | — | — | — | — | — |
How has the Keepit and Spanning comparison changed over the last 12 months?
3 findings
- Spanning was ahead of Keepit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Keepit’s estimated Share of Search among SaaS backup platforms worldwide moved from 0.37% to 0.48%, and its estimated monthly branded searches moved from 90 to 110.
- Across the 11 months ending August 2026, Spanning’s estimated Share of Search among SaaS backup platforms worldwide moved from 6.3% to 4.4%, and its estimated monthly branded searches moved from 1.6K to 1K.
How did search popularity change for SaaS backup platforms worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Keepit’s and Spanning’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.