Brandwave

Kalungi vs LeadGenius:Which is more popular?

In September 2026, Kalungi had more branded searches than LeadGenius among demand generation agencies worldwide. Kalungi had about 1,600 branded searches, while LeadGenius had 480. Kalungi made up 0.7% of all demand generation agency searches we track, and LeadGenius accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about demand generation agencies, Kalungi appeared in three of the five answers and LeadGenius in none.

Among demand generation agencies worldwide in September 2026

Who do people search for more?

Kalungi, about 3 searches for every 1 for LeadGenius

Kalungi 1.6K searchesLeadGenius 480 searches

Who does AI mention more?

Kalungi, mentioned in 3 of 5 answers, LeadGenius in 0

Kalungi in 3 of 5LeadGenius in 0 of 5

Who does AI recommend more?

Kalungi, the only one of the two named

Kalungi first in 3LeadGenius never named

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Top demand generation agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kalungi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. LeadGenius did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Refine Labs1st
  2. Directive2nd
  3. Powered by Search3rd
  4. Ironpaper4th
  5. Kalungi5th
  6. Belkins6th
  7. Callbox–
  8. CIENCE–
  9. New North–
  10. +1 more
  11. LeadGenius–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Refine Labs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Directive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ironpaper3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kalungi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Powered by Search3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Belkins2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Callbox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CIENCE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • New North0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LeadGenius0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about demand generation agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Kalungi or LeadGenius more popular in search?

This chart shows how often people search Google for Kalungi and LeadGenius by name. Each line represents a brand's share of searches for all 11 demand generation agencies we track, month by month, from English-language searches worldwide.

Kalungi and LeadGenius among demand generation agencies worldwide, by month

Share of searches by month for Kalungi, LeadGenius. The figures are in the table below the chart.

View monthly share of searches table
MonthBelkinsCallboxCIENCERefine LabsIronpaperKalungiNew NorthOperatixPowered by SearchLeadGeniusDirective
Oct 202587.2%5.2%3.5%0.69%1.1%0.82%0.56%0.31%0.21%0.38%<0.01%
Nov 202587.5%5.3%3.5%0.7%0.88%0.83%0.57%0.26%0.17%0.31%<0.01%
Dec 202588.2%5.3%2.9%0.7%0.88%0.83%0.44%0.21%0.17%0.32%<0.01%
Jan 202687.6%5.3%3.5%0.44%0.89%0.83%0.57%0.26%0.21%0.38%0.02%
Feb 202686.2%6.3%3.4%0.52%0.89%0.99%0.52%0.31%0.31%0.46%<0.01%
Mar 202687.4%5.3%3.5%0.57%0.87%0.83%0.57%0.26%0.31%0.38%<0.01%
Apr 202685.7%6.3%3.4%0.83%0.89%0.99%0.83%0.31%0.25%0.46%0.01%
May 202688.3%5.3%2.9%0.44%0.74%0.83%0.7%0.21%0.21%0.32%0.01%
Jun 202688.6%5.3%2.9%0.44%0.75%0.84%0.44%0.21%0.17%0.26%<0.01%
Jul 202686.9%6.4%2.8%0.84%0.9%0.84%0.46%0.31%0.25%0.25%0.02%
Aug 202688%5.3%2.9%1.1%0.74%0.7%0.7%0.21%0.17%0.26%<0.01%
Sep 202687.6%5.3%2.9%1.3%0.86%0.7%0.7%0.26%0.26%0.21%<0.01%

How has the Kalungi and LeadGenius comparison changed over the last 12 months?

3 findings

How did search popularity change for demand generation agencies worldwide in September 2026?

2 changes

  1. In September 2026, LeadGenius fell from 8th to 10th among demand generation agencies worldwide.

  2. Estimated monthly branded searches for Kalungi worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kalungi’s and LeadGenius’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kalungi

1 branded search term

  • kalungi

LeadGenius

1 branded search term

  • leadgenius

How the Brand Demand Index is measured

Other head-to-heads among demand generation agencies

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