Brandwave

Jolly Rancher vs Sour Patch Kids:Which is more popular?

In October 2026, Sour Patch Kids had more branded searches than Jolly Rancher among candy brands worldwide. Sour Patch Kids had about 368,000 branded searches, while Jolly Rancher had 246,000. Sour Patch Kids made up 13.4% of all candy brand searches we track, and Jolly Rancher accounted for 9%. When we asked ChatGPT and Google AI Overviews about candy brands, Sour Patch Kids appeared in all five answers and Jolly Rancher in two. Sour Patch Kids was mentioned before Jolly Rancher in every answer.

Among candy brands worldwide in October 2026

Who do people search for more?

Sour Patch Kids, about 50% more searches than Jolly Rancher

Sour Patch Kids 368K searchesJolly Rancher 246K searches

Who does AI mention more?

Sour Patch Kids, mentioned in every answer we collected

Sour Patch Kids in 5 of 5Jolly Rancher in 2 of 5

Who does AI recommend more?

Sour Patch Kids, named ahead of Jolly Rancher in every answer

Sour Patch Kids first in 4Jolly Rancher never first

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Top candy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sour Patch Kids appeared in all five answers. Jolly Rancher was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sour Patch Kids was listed before Jolly Rancher in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sour Patch Kids1st
  2. Haribo2nd
  3. Skittles3rd
  4. Nerds4th
  5. Jolly Rancher5th
  6. Warheads6th
  7. Starburst7th
  8. Trolli8th
  9. Mike and Ike9th
  10. Airheads10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sour Patch Kids5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haribo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skittles3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nerds2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jolly Rancher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mike and Ike2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Warheads2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Starburst2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Airheads2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hi-Chew1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about candy brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.

Is Jolly Rancher or Sour Patch Kids more popular in search?

This chart shows how often people search Google for Jolly Rancher and Sour Patch Kids by name. Each line represents a brand's share of searches for all 15 candy brands we track, month by month, from English-language searches worldwide.

Jolly Rancher and Sour Patch Kids among candy brands worldwide, by month

Share of searches by month for Sour Patch Kids, Jolly Rancher. The figures are in the table below the chart.

View monthly share of searches table
MonthHariboSkittlesSour Patch KidsNerdsJolly RancherTwizzlersHi-ChewSwedish FishJelly BellyMike and IkeTrolliWarheadsStarburstAirheadsMaynards Bassetts
Nov 202523.2%18.9%10.4%11.6%8.5%5.7%3.8%3.8%3.8%2.5%3.8%1.4%1.4%1.1%0.05%
Dec 202523.8%19.4%10.6%9.7%8.7%5.8%3.9%3.2%4.8%3.2%3.2%1.2%1.2%1.2%0.06%
Jan 202624.7%20.2%11%8.8%9%4.9%4.1%3.3%4.1%2.7%3.3%1.2%1.5%1%0.06%
Feb 202624.4%20%10.9%10%8.9%4.9%4%3.3%4%2.7%3.3%1.2%1.3%0.99%0.04%
Mar 202623.8%19.5%10.7%9.8%8.7%4.8%3.9%3.9%4.8%3.2%3.2%1.4%1.2%0.96%0.06%
Apr 202624.2%19.8%10.8%8.6%8.9%4.8%4%4%4.8%3.3%3.3%1.2%1.3%0.98%0.06%
May 202623.6%19.3%10.6%9.7%8.6%5.8%3.9%3.9%4.7%2.6%3.9%1.2%1.2%0.95%0.04%
Jun 202623.4%19.2%10.5%9.6%8.6%5.7%4.7%3.9%3.9%3.1%3.9%1.2%1.2%1.2%0.07%
Jul 202623%18.8%10.3%10%8.4%5.6%4.6%3.8%4.6%3.1%3.8%1.1%1.2%1.4%0.05%
Aug 202621.7%21.7%9.7%8.9%9.7%5.3%4.4%3.6%4.4%3.6%3.6%1.3%1.1%1.3%0.06%
Sep 202620.8%20.8%11.4%8.5%9.3%6.3%4.2%4.2%4.2%3.4%3.4%1.3%1.1%1%0.05%
Oct 202620%20%13.4%9.5%9%6%4%4%3.3%3.3%3.3%1.5%1.4%1.2%0.05%

How has branded search for Jolly Rancher and Sour Patch Kids changed worldwide over the last 12 months?

3 findings
  • Sour Patch Kids was ahead of Jolly Rancher in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Jolly Rancher’s share of searches among candy brands worldwide moved from 8.5% to 9%, and its estimated monthly branded searches moved from 201K to 246K.
  • Across the 12 months ending October 2026, Sour Patch Kids’ share of searches among candy brands worldwide moved from 10.4% to 13.4%, and its estimated monthly branded searches moved from 246K to 368K.

How did search popularity change for candy brands worldwide in October 2026?

3 changes
  1. In October 2026, Nerds overtook Jolly Rancher to rank 4th among candy brands worldwide, with 9.5% of the searches.

  2. In October 2026, Sour Patch Kids gained share of searches among candy brands worldwide, from 11.4% to 13.4%.

  3. Estimated monthly branded searches for Jolly Rancher worldwide rose 22.4% over 12 measured months, from 201K to 246K in October 2026.

How are Jolly Rancher’s and Sour Patch Kids’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Jolly Rancher’s and Sour Patch Kids’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jolly Rancher

1 branded search term

  • jolly rancher

Sour Patch Kids

1 branded search term

  • sour patch kids

How the Brand Demand Index is measured

Other head-to-heads among candy brands

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