Jira Product Discovery vs ProductPlan:Which is more popular?
In September 2026, ProductPlan had more branded searches than Jira Product Discovery among product roadmap platforms worldwide. ProductPlan had about 12,100 branded searches, while Jira Product Discovery had 9,900. ProductPlan made up 15.4% of all product roadmap platform searches we track, and Jira Product Discovery accounted for 12.6%. When we asked ChatGPT and Google AI Overviews about product roadmap platforms, ProductPlan appeared in all five answers and Jira Product Discovery in four. ProductPlan was mentioned before Jira Product Discovery in three out of five answers.
Who do people search for more?
ProductPlan, about 22% more searches than Jira Product Discovery
Who does AI mention more?
ProductPlan, mentioned in every answer we collected
Who does AI recommend more?
ProductPlan, named ahead of Jira Product Discovery in 3 of 5 answers
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Top product roadmap platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ProductPlan appeared in all five answers. Jira Product Discovery was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ProductPlan was listed before Jira Product Discovery in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Aha!1st
Productboard2nd- ProductPlan3rd
- Jira Product Discovery4th
Linear5th
airfocus6th
Canny7th
ProdPad8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ProductPlan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Productboard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Aha!5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Linear4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jira Product Discovery4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- airfocus3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Canny1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ProdPad1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about product roadmap platforms
5 answers
Asked ChatGPT
“Which product roadmap platform should I use?”
Asked ChatGPT
“What are the best product roadmap platforms?”
Asked ChatGPT
“What's the best product roadmap platform for a product team?”
Searched Google, AI Overview
“product roadmap platform”
Searched Google, AI Overview
“best roadmap software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Jira Product Discovery or ProductPlan more popular in search?
This chart shows how often people search Google for Jira Product Discovery and ProductPlan by name. Each line represents a brand's share of searches for all eight product roadmap platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for ProductPlan, Jira Product Discovery. The figures are in the table below the chart.
View monthly share of searches table
| Month | Linear | ProductPlan | Productboard | Jira Product Discovery | Aha! | airfocus | Canny | ProdPad |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.7% | 20.9% | 17.4% | 14% | 3.3% | 2.9% | 0.93% | 1.9% |
| Nov 2025 | 37% | 20.1% | 20.4% | 13.5% | 3.3% | 3.3% | 1.1% | 1.4% |
| Dec 2025 | 41.8% | 17.6% | 17.9% | 14.4% | 3% | 2.9% | 1% | 1.3% |
| Jan 2026 | 44.9% | 16.5% | 16.7% | 13.5% | 3.1% | 2.7% | 1.1% | 1.5% |
| Feb 2026 | 50.1% | 13.6% | 16.9% | 11.2% | 3.3% | 2.8% | 0.91% | 1.2% |
| Mar 2026 | 55.3% | 13.5% | 13.7% | 11% | 2.6% | 2.2% | 0.73% | 0.94% |
| Apr 2026 | 54.6% | 12.6% | 15.6% | 10.3% | 2.4% | 2.6% | 0.72% | 1.1% |
| May 2026 | 55.4% | 12.7% | 13% | 10.4% | 2.4% | 4.7% | 0.69% | 0.8% |
| Jun 2026 | 57.8% | 10.9% | 13.5% | 10.9% | 2.4% | 2.7% | 0.95% | 1% |
| Jul 2026 | 57.8% | 12.4% | 12.6% | 10.1% | 2.7% | 2.4% | 1% | 0.93% |
| Aug 2026 | 56.7% | 12.8% | 13.1% | 10.5% | 2.3% | 2.5% | 0.83% | 1.2% |
| Sep 2026 | 52.8% | 15.4% | 12.9% | 12.6% | 2.2% | 2.1% | 1% | 1% |
How has the Jira Product Discovery and ProductPlan comparison changed over the last 12 months?
3 findings
- ProductPlan was ahead of Jira Product Discovery in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jira Product Discovery’s share of searches among product roadmap platforms worldwide moved from 14% to 12.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, ProductPlan’s share of searches among product roadmap platforms worldwide moved from 20.9% to 15.4%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
How did search popularity change for product roadmap platforms worldwide in September 2026?
2 changes
In September 2026, ProductPlan overtook Productboard to rank 2nd among product roadmap platforms worldwide, with 15.4% of the searches.
In September 2026, Jira Product Discovery gained share of searches among product roadmap platforms worldwide, from 10.5% to 12.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jira Product Discovery’s and ProductPlan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jira Product Discovery
1 branded search term
- jira product discovery
ProductPlan
1 branded search term
- productplan
Other head-to-heads among product roadmap platforms
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