Brandwave

Aha! vs ProductPlan:Which is more popular?

In September 2026, ProductPlan had more branded searches than Aha! among product roadmap platforms worldwide. ProductPlan had about 12,100 branded searches, while Aha! had 1,730. ProductPlan made up 15.4% of all product roadmap platform searches we track, and Aha! accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about product roadmap platforms, both Aha! and ProductPlan appeared in all five answers. Aha! was mentioned before ProductPlan in four out of five answers.

Among product roadmap platforms worldwide in September 2026

Who do people search for more?

ProductPlan, about 7 searches for every 1 for Aha!

ProductPlan 12.1K searchesAha! 1.7K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Aha! in 5 of 5ProductPlan in 5 of 5

Who does AI recommend more?

Aha!, named ahead of ProductPlan in 4 of 5 answers

Aha! first in 4ProductPlan first in 1

Follow Aha! vs ProductPlan and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top product roadmap platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Aha! and ProductPlan showed up in all five answers. Aha! was listed before ProductPlan in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aha!1st
  2. Productboard2nd
  3. ProductPlan3rd
  4. Jira Product Discovery4th
  5. Linear5th
  6. airfocus6th
  7. Canny7th
  8. ProdPad8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ProductPlan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Productboard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aha!5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Linear4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jira Product Discovery4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • airfocus3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Canny1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ProdPad1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about product roadmap platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Aha! or ProductPlan more popular in search?

This chart shows how often people search Google for Aha! and ProductPlan by name. Each line represents a brand's share of searches for all eight product roadmap platforms we track, month by month, from English-language searches worldwide.

Aha! and ProductPlan among product roadmap platforms worldwide, by month

Share of searches by month for ProductPlan, Aha!. The figures are in the table below the chart.

View monthly share of searches table
MonthLinearProductPlanProductboardJira Product DiscoveryAha!airfocusCannyProdPad
Oct 202538.7%20.9%17.4%14%3.3%2.9%0.93%1.9%
Nov 202537%20.1%20.4%13.5%3.3%3.3%1.1%1.4%
Dec 202541.8%17.6%17.9%14.4%3%2.9%1%1.3%
Jan 202644.9%16.5%16.7%13.5%3.1%2.7%1.1%1.5%
Feb 202650.1%13.6%16.9%11.2%3.3%2.8%0.91%1.2%
Mar 202655.3%13.5%13.7%11%2.6%2.2%0.73%0.94%
Apr 202654.6%12.6%15.6%10.3%2.4%2.6%0.72%1.1%
May 202655.4%12.7%13%10.4%2.4%4.7%0.69%0.8%
Jun 202657.8%10.9%13.5%10.9%2.4%2.7%0.95%1%
Jul 202657.8%12.4%12.6%10.1%2.7%2.4%1%0.93%
Aug 202656.7%12.8%13.1%10.5%2.3%2.5%0.83%1.2%
Sep 202652.8%15.4%12.9%12.6%2.2%2.1%1%1%

How has the Aha! and ProductPlan comparison changed over the last 12 months?

3 findings
  • ProductPlan was ahead of Aha! in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Aha!’s share of searches among product roadmap platforms worldwide moved from 3.3% to 2.2%, and its estimated monthly branded searches moved from 2.9K to 1.7K.
  • Across the 12 months ending September 2026, ProductPlan’s share of searches among product roadmap platforms worldwide moved from 20.9% to 15.4%, and its estimated monthly branded searches moved from 18.1K to 12.1K.

How did search popularity change for product roadmap platforms worldwide in September 2026?

2 changes

  1. In September 2026, ProductPlan overtook Productboard to rank 2nd among product roadmap platforms worldwide, with 15.4% of the searches.

  2. In September 2026, Aha! rose from 6th to 5th among product roadmap platforms worldwide.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Aha!’s and ProductPlan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aha!

3 branded search terms

  • aha io
  • aha product management
  • aha roadmap

ProductPlan

1 branded search term

  • productplan

How the Brand Demand Index is measured

Other head-to-heads among product roadmap platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free