Jimmy's vs Rigoni di Asiago:Which is more popular by branded search?

Name: Jimmy's vs Rigoni di Asiago: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Jimmy's had more branded searches than Rigoni di Asiago among chocolate spreads worldwide. Jimmy's was estimated to have 450K branded searches compared to Rigoni di Asiago’s 9.9K, and held a 14.4% Share of Search versus Rigoni di Asiago’s 0.32%. These are worldwide searches for English-language branded terms.

Share of Search among chocolate spreads worldwide in August 2026Which is more popular in search, Jimmy's or Rigoni di Asiago?

Follow Jimmy's vs Rigoni di Asiago and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Jimmy's or Rigoni di Asiago?

Compare the chocolate spreads people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Jimmy's and Rigoni di Asiago among chocolate spreads worldwide, by month

Month	Nutella	Lindt	Cadbury	Hershey's	Jimmy's	Rigoni di Asiago
Oct 2025	35.6%	24%	10.7%	16.1%	13.1%	0.43%
Nov 2025	27.4%	27.4%	22.5%	10.1%	12.4%	0.27%
Dec 2025	25.8%	38.7%	9.5%	11.6%	14.2%	0.31%
Jan 2026	31.9%	26.2%	9.6%	14.3%	17.5%	0.39%
Feb 2026	43.4%	19.5%	10.7%	13%	13%	0.35%
Mar 2026	32.1%	32.1%	11.8%	11.8%	11.8%	0.39%
Apr 2026	34.9%	28.6%	10.5%	12.9%	12.9%	0.28%
May 2026	40.9%	18.4%	10.1%	15.1%	15.1%	0.41%
Jun 2026	40%	18%	12.1%	14.8%	14.8%	0.32%
Jul 2026	37.3%	20.5%	11.2%	13.7%	16.8%	0.37%
Aug 2026	39%	17.6%	14.4%	14.4%	14.4%	0.32%
Sep 2026	—	—	—	—	—	—

How has the Jimmy's and Rigoni di Asiago comparison changed over the last 12 months?

3 findings

Jimmy's was ahead of Rigoni di Asiago in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Jimmy's’ estimated Share of Search among chocolate spreads worldwide moved from 13.1% to 14.4%, and its estimated monthly branded searches held steady at 450K.
Across the 11 months ending August 2026, Rigoni di Asiago’s estimated Share of Search among chocolate spreads worldwide moved from 0.43% to 0.32%, and its estimated monthly branded searches moved from 14.8K to 9.9K.

How did search popularity change for chocolate spreads worldwide in August 2026?

3 changes

In August 2026, Cadbury overtook Jimmy's to rank 3rd among chocolate spreads worldwide, at 14.4%.
In August 2026, Jimmy's lost estimated Share of Search among chocolate spreads worldwide, from 16.8% to 14.4%.
Estimated monthly branded searches for Rigoni di Asiago worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Jimmy's’ and Rigoni di Asiago’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.