Jimmy's vs Nutella:Which is more popular by branded search?
In August 2026, Nutella had more branded searches than Jimmy's among chocolate spreads worldwide. Nutella was estimated to have 1.2M branded searches compared to Jimmy's’ 450K, and held a 39% Share of Search versus Jimmy's’ 14.4%. These are worldwide searches for English-language branded terms.
Follow Jimmy's vs Nutella and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Jimmy's or Nutella?
Compare the chocolate spreads people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nutella, Jimmy's. The figures are in the table below the chart.
View monthly share of search table
| Month | Nutella | Lindt | Cadbury | Hershey's | Jimmy's | Rigoni di Asiago |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 24% | 10.7% | 16.1% | 13.1% | 0.43% |
| Nov 2025 | 27.4% | 27.4% | 22.5% | 10.1% | 12.4% | 0.27% |
| Dec 2025 | 25.8% | 38.7% | 9.5% | 11.6% | 14.2% | 0.31% |
| Jan 2026 | 31.9% | 26.2% | 9.6% | 14.3% | 17.5% | 0.39% |
| Feb 2026 | 43.4% | 19.5% | 10.7% | 13% | 13% | 0.35% |
| Mar 2026 | 32.1% | 32.1% | 11.8% | 11.8% | 11.8% | 0.39% |
| Apr 2026 | 34.9% | 28.6% | 10.5% | 12.9% | 12.9% | 0.28% |
| May 2026 | 40.9% | 18.4% | 10.1% | 15.1% | 15.1% | 0.41% |
| Jun 2026 | 40% | 18% | 12.1% | 14.8% | 14.8% | 0.32% |
| Jul 2026 | 37.3% | 20.5% | 11.2% | 13.7% | 16.8% | 0.37% |
| Aug 2026 | 39% | 17.6% | 14.4% | 14.4% | 14.4% | 0.32% |
| Sep 2026 | — | — | — | — | — | — |
How has the Jimmy's and Nutella comparison changed over the last 12 months?
3 findings
- Nutella was ahead of Jimmy's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jimmy's’ estimated Share of Search among chocolate spreads worldwide moved from 13.1% to 14.4%, and its estimated monthly branded searches held steady at 450K.
- Across the 11 months ending August 2026, Nutella’s estimated Share of Search among chocolate spreads worldwide moved from 35.6% to 39%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for chocolate spreads worldwide in August 2026?
3 changes
In August 2026, Cadbury overtook Jimmy's to rank 3rd among chocolate spreads worldwide, at 14.4%.
In August 2026, Nutella gained estimated Share of Search among chocolate spreads worldwide, from 37.3% to 39%.
In August 2026, Jimmy's lost estimated Share of Search among chocolate spreads worldwide, from 16.8% to 14.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Jimmy's’ and Nutella’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.