Brandwave

Jade Leaf vs Marukyu Koyamaen:Which is more popular?

In September 2026, Marukyu Koyamaen had more branded searches than Jade Leaf among matcha brands worldwide. Marukyu Koyamaen had about 49,500 branded searches, while Jade Leaf had 9,900. Marukyu Koyamaen made up 23.7% of all matcha brand searches we track, and Jade Leaf accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about matcha brands, Jade Leaf appeared in three of the four answers and Marukyu Koyamaen in two. Marukyu Koyamaen was mentioned before Jade Leaf in two out of three answers that named either.

Among matcha brands worldwide in September 2026

Who do people search for more?

Marukyu Koyamaen, about 5 searches for every 1 for Jade Leaf

Marukyu Koyamaen 49.5K searchesJade Leaf 9.9K searches

Who does AI mention more?

Jade Leaf, mentioned in 3 of 4 answers, Marukyu Koyamaen in 2

Jade Leaf in 3 of 4Marukyu Koyamaen in 2 of 4

Who does AI recommend more?

Marukyu Koyamaen, named ahead of Jade Leaf in 2 of 3 answers

Marukyu Koyamaen first in 2Jade Leaf first in 1

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Top matcha brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Jade Leaf was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Marukyu Koyamaen was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Marukyu Koyamaen was listed before Jade Leaf in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ippodo1st
  2. Jade Leaf2nd
  3. Naoki3rd
  4. Marukyu Koyamaen4th
  5. Encha5th
  6. Matchaful–
  7. Rocky’s Matcha–
  8. ITO EN–
  9. Aiya–
  10. Mizuba–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ippodo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Naoki3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Jade Leaf3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marukyu Koyamaen2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Encha2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Matchaful0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rocky’s Matcha0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ITO EN0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aiya0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mizuba0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about matcha brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Jade Leaf or Marukyu Koyamaen more popular in search?

This chart shows how often people search Google for Jade Leaf and Marukyu Koyamaen by name. Each line represents a brand's share of searches for all 12 matcha brands we track, month by month, from English-language searches worldwide.

Jade Leaf and Marukyu Koyamaen among matcha brands worldwide, by month

Share of searches by month for Marukyu Koyamaen, Jade Leaf. The figures are in the table below the chart.

View monthly share of searches table
MonthMarukyu KoyamaenMatchafulRocky’s MatchaIppodoNaokiJade LeafITO ENAiyaMizubaDoMatchaPiqueEncha
Oct 202522.9%22.9%10.3%22.9%4.6%5.6%3.8%2.5%2%0.33%1.4%0.72%
Nov 202520.2%20.2%13.5%24.6%4.9%4.9%4%2.7%2.2%0.36%1.5%0.98%
Dec 202523.6%15.8%12.9%23.6%5.8%7.1%3.9%2.6%2.1%0.42%1.4%0.91%
Jan 202618.2%14.8%14.8%27.1%6.6%6.6%3.6%3%2.4%0.45%1.6%0.72%
Feb 202618.2%18.2%14.9%22.3%6.7%6.7%3.6%3.6%2.4%0.88%1.6%0.88%
Mar 202620.2%20.2%13.5%20.2%7.4%6.1%3.3%3.3%2.2%1.5%1.2%0.78%
Apr 202620.8%17%17%17%9.3%6.2%3.4%3.4%2.3%1.5%1.2%0.8%
May 202618.5%22.6%15.2%15.2%6.8%10.1%3%3%2%1.3%1.1%1.1%
Jun 202621.4%17.5%17.5%14.3%6.4%9.6%3.5%3.5%2.3%1.3%1.3%1.6%
Jul 202620.8%20.8%17%13.9%7.6%7.6%3.4%3.4%2.3%1.2%1.2%0.8%
Aug 202621.1%21.1%17.3%14.1%7.7%6.3%3.5%3.5%2.3%1%1.2%0.81%
Sep 202623.7%23.7%15.8%13%7.1%4.7%3.9%2.6%2.1%1.4%1.4%0.76%

How has the Jade Leaf and Marukyu Koyamaen comparison changed over the last 12 months?

3 findings
  • Marukyu Koyamaen was ahead of Jade Leaf in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Jade Leaf’s share of searches among matcha brands worldwide moved from 5.6% to 4.7%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
  • Across the 12 months ending September 2026, Marukyu Koyamaen’s share of searches among matcha brands worldwide moved from 22.9% to 23.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

How did search popularity change for matcha brands worldwide in September 2026?

2 changes

  1. In September 2026, Marukyu Koyamaen gained share of searches among matcha brands worldwide, from 21.1% to 23.7%.

  2. In September 2026, Jade Leaf lost share of searches among matcha brands worldwide, from 6.3% to 4.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Jade Leaf’s and Marukyu Koyamaen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jade Leaf

1 branded search term

  • jade leaf matcha

Marukyu Koyamaen

1 branded search term

  • marukyu koyamaen

How the Brand Demand Index is measured

Other head-to-heads among matcha brands

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