Iwata vs SATA:Which is searched more?
In September 2026, Iwata had more branded searches than SATA among spray gun brands worldwide. Iwata had about 33,100 branded searches, while SATA had 5,500. Iwata made up 9.8% of all spray gun brand searches we track, and SATA accounted for 1.6%. These are worldwide searches for English-language branded terms.
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Is Iwata or SATA more popular in search?
Compare the spray gun brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Iwata, SATA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wagner | Graco | Iwata | DeVilbiss | SATA | Fuji Spray |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.5% | 11.7% | 8.1% | 4.4% | 1.9% | 0.39% |
| Nov 2025 | 75.3% | 9.8% | 8.3% | 4.5% | 1.7% | 0.4% |
| Dec 2025 | 76.4% | 9.4% | 8.4% | 3.8% | 1.6% | 0.41% |
| Jan 2026 | 74.2% | 9.1% | 10% | 4.5% | 1.8% | 0.39% |
| Feb 2026 | 72.9% | 9.5% | 9.8% | 5.4% | 2% | 0.39% |
| Mar 2026 | 74.2% | 11.1% | 8.2% | 4.5% | 1.7% | 0.39% |
| Apr 2026 | 70.5% | 10.6% | 11.6% | 5.2% | 1.6% | 0.46% |
| May 2026 | 74.6% | 9.2% | 10% | 4.5% | 1.4% | 0.4% |
| Jun 2026 | 72.9% | 11% | 9.8% | 4.4% | 1.5% | 0.39% |
| Jul 2026 | 74% | 9.7% | 10% | 4.5% | 1.6% | 0.39% |
| Aug 2026 | 72.8% | 11% | 9.8% | 4.4% | 1.5% | 0.47% |
| Sep 2026 | 72.8% | 10.9% | 9.8% | 4.4% | 1.6% | 0.47% |
How has the Iwata and SATA comparison changed over the last 12 months?
3 findings
- Iwata was ahead of SATA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Iwata’s share of searches among spray gun brands worldwide moved from 8.1% to 9.8%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, SATA’s share of searches among spray gun brands worldwide moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 7.8K to 5.5K.
How did search popularity change for spray gun brands worldwide in September 2026?
1 change
Estimated monthly branded searches for SATA worldwide fell 29.5% over 12 measured months, from 7.8K to 5.5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Iwata’s and SATA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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