Brandwave

Islabikes vs Ridgeback:Which is more popular by branded search?

In August 2026, Ridgeback had more branded searches than Islabikes among kids bikes worldwide. Ridgeback was estimated to have 5.4K branded searches compared to Islabikes’ 3.6K, and held a 6.3% Share of Search versus Islabikes’ 4.2%. These are worldwide searches for English-language branded terms.

Share of Search among kids bikes worldwide in August 2026Which is more popular in search, Islabikes or Ridgeback?
Islabikes4.2%3.6K searches
vs
Ridgeback6.3%5.4K searches

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Which is more popular in search, Islabikes or Ridgeback?

Compare the kids bikes people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Islabikes and Ridgeback among kids bikes worldwide, by month

Share of Search by month for Ridgeback, Islabikes. The figures are in the table below the chart.

View monthly share of search table
MonthWoomBtwinFrogRidgebackIslabikesPuky
Oct 202565.5%10.7%10.7%5.8%4.8%2.5%
Nov 202575.9%6.8%8.3%3.7%3.7%1.6%
Dec 202571.4%9.5%9.5%4.2%3.5%1.9%
Jan 202660.8%12.1%14.9%5.3%4.4%2.4%
Feb 202664.9%8.7%15.9%4.6%3.8%2.1%
Mar 202669.2%7.6%11.3%4.1%5.1%2.7%
Apr 202668.8%9.2%9.2%5%5%2.7%
May 202670.3%9.4%7.7%5.1%5.1%2.3%
Jun 202668.2%11.2%7.4%5%6.1%2.1%
Jul 202668.8%11.3%7.5%6.1%4.1%2.2%
Aug 202670.3%9.4%7.7%6.3%4.2%2.2%
Sep 2026——————

How has the Islabikes and Ridgeback comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 11 months ending August 2026: Islabikes took it in March 2026, Ridgeback took it in July 2026.
  • Across the 11 months ending August 2026, Islabikes’ estimated Share of Search among kids bikes worldwide moved from 4.8% to 4.2%, and its estimated monthly branded searches held steady at 3.6K.
  • Across the 11 months ending August 2026, Ridgeback’s estimated Share of Search among kids bikes worldwide moved from 5.8% to 6.3%, and its estimated monthly branded searches moved from 4.4K to 5.4K.

How did search popularity change for kids bikes worldwide in August 2026?

  1. Estimated monthly branded searches for Ridgeback worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Islabikes’ and Ridgeback’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Islabikes

1 branded search term

  • islabikes

Ridgeback

1 branded search term

  • ridgeback bike

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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