Brandwave

How popular isRidgeback in search?

In August 2026, there were an estimated 5.4K branded searches for Ridgeback worldwide which is up 22.7% over the last 11 months. Ridgeback holds 6.3% estimated Share of Search among kids bikes worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Woom70.3%
  2. Btwin9.4%
  3. Frog7.7%
  4. Ridgeback6.3%
  5. Islabikes4.2%
  6. Puky2.2%
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Which kids bikes compete with Ridgeback?

Ridgeback against kids bikes worldwide, by month

Share of Search by month for Woom, Btwin, Frog, Ridgeback, Islabikes, Puky. The figures are in the table below the chart.

View monthly share of search table
MonthWoomBtwinFrogRidgebackIslabikesPuky
Oct 202565.5%10.7%10.7%5.8%4.8%2.5%
Nov 202575.9%6.8%8.3%3.7%3.7%1.6%
Dec 202571.4%9.5%9.5%4.2%3.5%1.9%
Jan 202660.8%12.1%14.9%5.3%4.4%2.4%
Feb 202664.9%8.7%15.9%4.6%3.8%2.1%
Mar 202669.2%7.6%11.3%4.1%5.1%2.7%
Apr 202668.8%9.2%9.2%5%5%2.7%
May 202670.3%9.4%7.7%5.1%5.1%2.3%
Jun 202668.2%11.2%7.4%5%6.1%2.1%
Jul 202668.8%11.3%7.5%6.1%4.1%2.2%
Aug 202670.3%9.4%7.7%6.3%4.2%2.2%
Sep 2026——————

  1. 1.Woom

    70.3%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.Btwin

    9.4%

    Held 2nd. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  3. 3.Frog

    7.7%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Ridgeback

    6.3%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Islabikes

    4.2%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Puky

    2.2%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Ridgeback and its closest rivals

How has branded search demand for Ridgeback changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ridgeback worldwide rose from 4.4K to 5.4K.
  • Across the 11 months ending August 2026, Ridgeback’s estimated Share of Search among kids bikes worldwide peaked at 6.3% in August 2026 and was lowest at 3.7% in November 2025.

How did search popularity change for kids bikes worldwide in August 2026?

  1. In August 2026, Woom gained estimated Share of Search among kids bikes worldwide, from 68.8% to 70.3%.

  2. In August 2026, Btwin lost estimated Share of Search among kids bikes worldwide, from 11.3% to 9.4%.

  3. Estimated monthly branded searches for Ridgeback worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

  4. Estimated monthly branded searches for Frog worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.

How is Ridgeback measured?

Brandwave collects information about searches that people make online using Ridgeback’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ridgeback bike

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How the Brand Demand Index is measured

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