Brandwave

Ironpaper vs Operatix:Which is more popular?

In September 2026, Ironpaper had more branded searches than Operatix among demand generation agencies worldwide. Ironpaper had about 1,970 branded searches, while Operatix had 590. Ironpaper made up 0.86% of all demand generation agency searches we track, and Operatix accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about demand generation agencies, Ironpaper appeared in three of the five answers and Operatix in none.

Among demand generation agencies worldwide in September 2026

Who do people search for more?

Ironpaper, about 3 searches for every 1 for Operatix

Ironpaper 2K searchesOperatix 590 searches

Who does AI mention more?

Ironpaper, mentioned in 3 of 5 answers, Operatix in 0

Ironpaper in 3 of 5Operatix in 0 of 5

Who does AI recommend more?

Ironpaper, the only one of the two named

Ironpaper first in 3Operatix never named

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Top demand generation agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ironpaper was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Operatix did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Refine Labs1st
  2. Directive2nd
  3. Powered by Search3rd
  4. Ironpaper4th
  5. Kalungi5th
  6. Belkins6th
  7. Callbox–
  8. CIENCE–
  9. New North–
  10. Operatix–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Refine Labs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Directive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ironpaper3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kalungi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Powered by Search3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Belkins2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Callbox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CIENCE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • New North0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Operatix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about demand generation agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Ironpaper or Operatix more popular in search?

This chart shows how often people search Google for Ironpaper and Operatix by name. Each line represents a brand's share of searches for all 11 demand generation agencies we track, month by month, from English-language searches worldwide.

Ironpaper and Operatix among demand generation agencies worldwide, by month

Share of searches by month for Ironpaper, Operatix. The figures are in the table below the chart.

View monthly share of searches table
MonthBelkinsCallboxCIENCERefine LabsIronpaperKalungiNew NorthOperatixPowered by SearchLeadGeniusDirective
Oct 202587.2%5.2%3.5%0.69%1.1%0.82%0.56%0.31%0.21%0.38%<0.01%
Nov 202587.5%5.3%3.5%0.7%0.88%0.83%0.57%0.26%0.17%0.31%<0.01%
Dec 202588.2%5.3%2.9%0.7%0.88%0.83%0.44%0.21%0.17%0.32%<0.01%
Jan 202687.6%5.3%3.5%0.44%0.89%0.83%0.57%0.26%0.21%0.38%0.02%
Feb 202686.2%6.3%3.4%0.52%0.89%0.99%0.52%0.31%0.31%0.46%<0.01%
Mar 202687.4%5.3%3.5%0.57%0.87%0.83%0.57%0.26%0.31%0.38%<0.01%
Apr 202685.7%6.3%3.4%0.83%0.89%0.99%0.83%0.31%0.25%0.46%0.01%
May 202688.3%5.3%2.9%0.44%0.74%0.83%0.7%0.21%0.21%0.32%0.01%
Jun 202688.6%5.3%2.9%0.44%0.75%0.84%0.44%0.21%0.17%0.26%<0.01%
Jul 202686.9%6.4%2.8%0.84%0.9%0.84%0.46%0.31%0.25%0.25%0.02%
Aug 202688%5.3%2.9%1.1%0.74%0.7%0.7%0.21%0.17%0.26%<0.01%
Sep 202687.6%5.3%2.9%1.3%0.86%0.7%0.7%0.26%0.26%0.21%<0.01%

How has the Ironpaper and Operatix comparison changed over the last 12 months?

3 findings

How did search popularity change for demand generation agencies worldwide in September 2026?

2 changes

  1. In September 2026, Operatix rose from 9th to 8th among demand generation agencies worldwide.

  2. Estimated monthly branded searches for Ironpaper worldwide fell 21.8% over 12 measured months, from 2.5K to 2K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Ironpaper’s and Operatix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ironpaper

3 branded search terms

  • ironpaper
  • ironpaper agency
  • ironpaper marketing

Operatix

1 branded search term

  • operatix

How the Brand Demand Index is measured

Other head-to-heads among demand generation agencies

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