iQIYI vs Viu:Which is more popular?
In October 2026, iQIYI had more branded searches than Viu among Asian drama streaming services worldwide. iQIYI had about 1 million branded searches, while Viu had 823,000. iQIYI made up 29.2% of all Asian drama streaming service searches we track, and Viu accounted for 24%. When we asked ChatGPT and Google AI Overviews about Asian drama streaming services, iQIYI appeared in two of the four answers and Viu in none.
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Top Asian drama streaming services in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, iQIYI was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Viu did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Viki4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Kocowa3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
iQIYI2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
WeTV1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
OnDemandKorea1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Viu0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Asian drama streaming services
4 answers
Asked ChatGPT
“Where can I watch Korean dramas online?”
Asked ChatGPT
“What's the best streaming service for Chinese and Korean dramas?”
Asked ChatGPT
“Which K-drama streaming service has the biggest library with English subtitles?”
Searched Google, AI Overview
“where to watch kdrama”
Searched Google, AI Overview
“watch kdrama”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.
Is iQIYI or Viu more popular in search?
This chart shows how often people search Google for iQIYI and Viu by name. Each line represents a brand's share of searches for all six Asian drama streaming services we track, month by month, from English-language searches worldwide.
Share of searches by month for iQIYI, Viu. The figures are in the table below the chart.
View monthly share of searches table
| Month | iQIYI | Viu | WeTV | Viki | Kocowa | OnDemandKorea |
|---|---|---|---|---|---|---|
| Nov 2025 | 25.1% | 25.1% | 20.6% | 25.1% | 2.3% | 1.9% |
| Dec 2025 | 29% | 23.8% | 19.6% | 23.8% | 2.2% | 1.8% |
| Jan 2026 | 29% | 23.8% | 19.6% | 23.8% | 2.2% | 1.8% |
| Feb 2026 | 29% | 23.8% | 19.5% | 23.8% | 2.1% | 1.8% |
| Mar 2026 | 34.9% | 19.2% | 19.2% | 23.3% | 1.7% | 1.7% |
| Apr 2026 | 30.4% | 20.5% | 20.5% | 24.9% | 2.3% | 1.5% |
| May 2026 | 29.1% | 23.8% | 19.6% | 23.8% | 2.2% | 1.4% |
| Jun 2026 | 30.5% | 25% | 20.6% | 20.6% | 1.8% | 1.5% |
| Jul 2026 | 30.5% | 25% | 20.5% | 20.5% | 2.3% | 1.2% |
| Aug 2026 | 30.6% | 20.6% | 25.1% | 20.6% | 1.9% | 1.2% |
| Sep 2026 | 33.4% | 22.6% | 22.6% | 18.4% | 1.7% | 1.4% |
| Oct 2026 | 29.2% | 24% | 24% | 19.6% | 1.8% | 1.4% |
How has branded search for iQIYI and Viu changed worldwide over the last 12 months?
3 findings
- iQIYI was ahead of Viu in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, iQIYI’s share of searches among Asian drama streaming services worldwide moved from 25.1% to 29.2%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending October 2026, Viu’s share of searches among Asian drama streaming services worldwide moved from 25.1% to 24%, and its estimated monthly branded searches moved from 1M to 823K.
How did search popularity change for Asian drama streaming services worldwide in October 2026?
2 changes
In October 2026, Viu gained share of searches among Asian drama streaming services worldwide, from 22.6% to 24%.
In October 2026, iQIYI lost share of searches among Asian drama streaming services worldwide, from 33.4% to 29.2%.
How are iQIYI’s and Viu’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using iQIYI’s and Viu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Asian drama streaming services
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