Brandwave

How popular isiQIYI?

In October 2026, people searched for iQIYI by name about 1 million times worldwide, about the same as the previous year. These searches made up 29.2% of all global Asian drama streaming service searches, placing iQIYI first out of six services. When we asked both ChatGPT and Google AI Overviews about Asian drama streaming services, iQIYI appeared in two of the four answers and was the third most recommended of the six.

Search and AI answers in October 2026

iQIYI is the most searched of 6 competitors and the third most recommended in the AI answers we collected.

  1. iQIYIShare of searches 29.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  2. ViuShare of searches 24%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. WeTVShare of searches 24%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  4. VikiShare of searches 19.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. KocowaShare of searches 1.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd

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Top Asian drama streaming services in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, iQIYI was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. iQIYI is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Viki1st
  2. Kocowa2nd
  3. iQIYI3rd
  4. WeTV4th
  5. OnDemandKorea4th
  6. Viu–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Viki4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kocowa3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • iQIYI2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • WeTV1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • OnDemandKorea1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Viu0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Asian drama streaming services

4 answers

  • Asked ChatGPT

    “Where can I watch Korean dramas online?”

    1. 1Viki
    2. 2Kocowa
    3. 3OnDemandKorea

  • Asked ChatGPT

    “What's the best streaming service for Chinese and Korean dramas?”

    1. 1Viki
    2. 2iQIYI
    3. 3WeTV

  • Asked ChatGPT

    “Which K-drama streaming service has the biggest library with English subtitles?”

    1. 1Viki
    2. 2Kocowa

  • Searched Google, AI Overview

    “where to watch kdrama”

    1. 1Viki
    2. 2Kocowa
    3. 3iQIYI

  • Searched Google, AI Overview

    “watch kdrama”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.

How often do people search for iQIYI compared with other Asian drama streaming services worldwide?

iQIYI against Asian drama streaming services worldwide, by month

Share of searches by month for iQIYI, Viu, WeTV, Viki. The figures are in the table below the chart.

View monthly share of searches table
MonthiQIYIViuWeTVVikiKocowaOnDemandKorea
Nov 202525.1%25.1%20.6%25.1%2.3%1.9%
Dec 202529%23.8%19.6%23.8%2.2%1.8%
Jan 202629%23.8%19.6%23.8%2.2%1.8%
Feb 202629%23.8%19.5%23.8%2.1%1.8%
Mar 202634.9%19.2%19.2%23.3%1.7%1.7%
Apr 202630.4%20.5%20.5%24.9%2.3%1.5%
May 202629.1%23.8%19.6%23.8%2.2%1.4%
Jun 202630.5%25%20.6%20.6%1.8%1.5%
Jul 202630.5%25%20.5%20.5%2.3%1.2%
Aug 202630.6%20.6%25.1%20.6%1.9%1.2%
Sep 202633.4%22.6%22.6%18.4%1.7%1.4%
Oct 202629.2%24%24%19.6%1.8%1.4%

  1. 1.iQIYI

    29.2%

    Held 1st. 1M estimated branded searches, -18% vs prior month. Share -4.3 points.

  2. 2.Viu

    24%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +1.4 points.

  3. 3.WeTV

    24%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.Viki

    19.6%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +1.2 points.

  5. 5.Kocowa

    1.8%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.OnDemandKorea

    1.4%

    Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between iQIYI and its closest rivals

Every comparison with iQIYI

5 comparisons

How has branded search demand for iQIYI changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for iQIYI worldwide held steady at 1M.
  • Across the 12 months ending October 2026, iQIYI’s share of searches among Asian drama streaming services worldwide increased from 25.1% to 29.2%.
  • Across the 12 months ending October 2026, iQIYI’s share of searches among Asian drama streaming services worldwide peaked at 34.9% in March 2026 and was lowest at 25.1% in November 2025.

How did search popularity change for Asian drama streaming services worldwide in October 2026?

6 changes

  1. In October 2026, Viu gained share of searches among Asian drama streaming services worldwide, from 22.6% to 24%.

  2. In October 2026, WeTV gained share of searches among Asian drama streaming services worldwide, from 22.6% to 24%.

  3. In October 2026, Viki gained share of searches among Asian drama streaming services worldwide, from 18.4% to 19.6%.

  4. In October 2026, iQIYI lost share of searches among Asian drama streaming services worldwide, from 33.4% to 29.2%.

  5. Estimated monthly branded searches for Kocowa worldwide fell 33.1% over 12 measured months, from 90.5K to 60.5K in October 2026.

  6. Estimated monthly branded searches for OnDemandKorea worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in October 2026.

How are iQIYI’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using iQIYI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • iqiyi

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How the Brand Demand Index is measured

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