Asian drama streaming services:Which are most popular?
In October 2026, iQIYI was the most searched Asian drama streaming service worldwide, accounting for 29.2% of all searches among the six services tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Viki showed up in every answer. Viki was recommended most often, coming first in every response.
iQIYIShare of searches 29.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
ViuShare of searches 24%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
WeTVShare of searches 24%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
VikiShare of searches 19.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
KocowaShare of searches 1.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top Asian drama streaming services in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Viki appeared every time. Viki was recommended most often, coming first in every answer. Kocowa was second, and iQIYI was third. Viu, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Viki4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Kocowa3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- iQIYI2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- WeTV1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
OnDemandKorea1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Viu0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Asian drama streaming services
4 answers
Asked ChatGPT
“Where can I watch Korean dramas online?”
Asked ChatGPT
“What's the best streaming service for Chinese and Korean dramas?”
Asked ChatGPT
“Which K-drama streaming service has the biggest library with English subtitles?”
Searched Google, AI Overview
“where to watch kdrama”
Searched Google, AI Overview
“watch kdrama”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.
Which Asian drama streaming services do people search for most?
This chart shows how often people search Google for each Asian drama streaming service by name. Each line represents a brand's share of searches for all six Asian drama streaming services we track, month by month, from English-language searches worldwide.
Share of searches by month for iQIYI, Viu, WeTV, Viki. The figures are in the table below the chart.
View monthly share of searches table
| Month | iQIYI | Viu | WeTV | Viki | Kocowa | OnDemandKorea |
|---|---|---|---|---|---|---|
| Nov 2025 | 25.1% | 25.1% | 20.6% | 25.1% | 2.3% | 1.9% |
| Dec 2025 | 29% | 23.8% | 19.6% | 23.8% | 2.2% | 1.8% |
| Jan 2026 | 29% | 23.8% | 19.6% | 23.8% | 2.2% | 1.8% |
| Feb 2026 | 29% | 23.8% | 19.5% | 23.8% | 2.1% | 1.8% |
| Mar 2026 | 34.9% | 19.2% | 19.2% | 23.3% | 1.7% | 1.7% |
| Apr 2026 | 30.4% | 20.5% | 20.5% | 24.9% | 2.3% | 1.5% |
| May 2026 | 29.1% | 23.8% | 19.6% | 23.8% | 2.2% | 1.4% |
| Jun 2026 | 30.5% | 25% | 20.6% | 20.6% | 1.8% | 1.5% |
| Jul 2026 | 30.5% | 25% | 20.5% | 20.5% | 2.3% | 1.2% |
| Aug 2026 | 30.6% | 20.6% | 25.1% | 20.6% | 1.9% | 1.2% |
| Sep 2026 | 33.4% | 22.6% | 22.6% | 18.4% | 1.7% | 1.4% |
| Oct 2026 | 29.2% | 24% | 24% | 19.6% | 1.8% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.2% | 1M | -18% | -4.3 points | |
| 2, held 2nd | ViuPCCW Media | 24% | 823K | 0% | +1.4 points |
| 3, held 3rd | WeTVTencent | 24% | 823K | 0% | +1.4 points |
| 4, held 4th | VikiRakuten Viki | 19.6% | 673K | 0% | +1.2 points |
| 5, held 5th | 1.8% | 60.5K | 0% | +0.1 points | |
| 6, held 6th | 1.4% | 49.5K | 0% | +0.1 points |
1.
iQIYI29.2%
Held 1st. 1M estimated branded searches, -18% vs prior month. Share -4.3 points.
2.
Viu24%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +1.4 points.
3.
WeTV24%
Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +1.4 points.
4.
Viki19.6%
Held 4th. 673K estimated branded searches, 0% vs prior month. Share +1.2 points.
5.
Kocowa1.8%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
1.4%
Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
Which brand is most popular in search among Asian drama streaming services worldwide?
6 brands
In October 2026, iQIYI was the most searched among Asian drama streaming services worldwide, with an estimated 1M branded searches, 29.2% of all searches for the six tracked by the Brandwave Brand Demand Index. Viu is in 2nd place, 5.2 percentage points behind at 24%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| iQIYI | 25.1% → 29.2% | 34.9%Mar 2026 | 25.1%Nov 2025 | 1st |
| Viu | 25.1% → 24% | 25.1%Nov 2025 | 19.2%Mar 2026 | 3rd → 2nd |
| WeTV | 20.6% → 24% | 25.1%Aug 2026 | 19.2%Mar 2026 | 4th → 3rd |
| Viki | 25.1% → 19.6% | 25.1%Nov 2025 | 18.4%Sep 2026 | 2nd → 4th |
| Kocowa | 2.3% → 1.8% | 2.3%Nov 2025 | 1.7%Sep 2026 | 5th |
| OnDemandKorea | 1.9% → 1.4% | 1.9%Nov 2025 | 1.2%Jul 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending October 2026, iQIYI’s share of searches among Asian drama streaming services worldwide increased from 25.1% to 29.2%.
- Across the 12 months ending October 2026, Viu’s share of searches among Asian drama streaming services worldwide decreased from 25.1% to 24%.
- Across the 12 months ending October 2026, WeTV’s share of searches among Asian drama streaming services worldwide increased from 20.6% to 24%.
- Across the 12 months ending October 2026, Viki’s share of searches among Asian drama streaming services worldwide decreased from 25.1% to 19.6%.
- Across the 12 months ending October 2026, Kocowa’s share of searches among Asian drama streaming services worldwide decreased from 2.3% to 1.8%.
- Across the 12 months ending October 2026, iQIYI’s share of searches among Asian drama streaming services worldwide peaked at 34.9% in March 2026 and was lowest at 25.1% in November 2025.
- Across the 12 months ending October 2026, Viu’s share of searches among Asian drama streaming services worldwide peaked at 25.1% in November 2025 and was lowest at 19.2% in March 2026.
- Across the 12 months ending October 2026, WeTV’s share of searches among Asian drama streaming services worldwide peaked at 25.1% in August 2026 and was lowest at 19.2% in March 2026.
- Across the 12 months ending October 2026, Viki’s share of searches among Asian drama streaming services worldwide peaked at 25.1% in November 2025 and was lowest at 18.4% in September 2026.
- Across the 12 months ending October 2026, Viu rose from 3rd to 2nd among Asian drama streaming services worldwide.
- Across the 12 months ending October 2026, WeTV rose from 4th to 3rd among Asian drama streaming services worldwide.
- Across the 12 months ending October 2026, Viki fell from 2nd to 4th among Asian drama streaming services worldwide.
- Across the 12 months ending October 2026, OnDemandKorea held steady: its share of searches among Asian drama streaming services worldwide moved less than 0.5 percentage points.
How did search popularity change for Asian drama streaming services worldwide in October 2026?
6 changes
In October 2026, Viu gained share of searches among Asian drama streaming services worldwide, from 22.6% to 24%.
In October 2026, WeTV gained share of searches among Asian drama streaming services worldwide, from 22.6% to 24%.
In October 2026, Viki gained share of searches among Asian drama streaming services worldwide, from 18.4% to 19.6%.
In October 2026, iQIYI lost share of searches among Asian drama streaming services worldwide, from 33.4% to 29.2%.
Estimated monthly branded searches for Kocowa worldwide fell 33.1% over 12 measured months, from 90.5K to 60.5K in October 2026.
Estimated monthly branded searches for OnDemandKorea worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in October 2026.
How are branded searches counted for Asian drama streaming services?
6 search terms
Each brand's share of searches among Asian drama streaming services comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
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