Brandwave

Ippodo vs Pique:Which is more popular?

In September 2026, Ippodo had more branded searches than Pique among matcha brands worldwide. Ippodo had about 27,100 branded searches, while Pique had 2,900. Ippodo made up 13% of all matcha brand searches we track, and Pique accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about matcha brands, Ippodo appeared in all four answers and Pique in none.

Among matcha brands worldwide in September 2026

Who do people search for more?

Ippodo, about 9 searches for every 1 for Pique

Ippodo 27.1K searchesPique 2.9K searches

Who does AI mention more?

Ippodo, mentioned in every answer we collected

Ippodo in 4 of 4Pique in 0 of 4

Who does AI recommend more?

Ippodo, the only one of the two named

Ippodo first in 4Pique never named

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Top matcha brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Ippodo appeared in all four answers. Pique did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ippodo1st
  2. Jade Leaf2nd
  3. Naoki3rd
  4. Marukyu Koyamaen4th
  5. Encha5th
  6. Matchaful–
  7. Rocky’s Matcha–
  8. ITO EN–
  9. Aiya–
  10. +2 more
  11. Pique–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ippodo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Naoki3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Jade Leaf3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marukyu Koyamaen2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Encha2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Matchaful0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rocky’s Matcha0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ITO EN0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aiya0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pique0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about matcha brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Ippodo or Pique more popular in search?

This chart shows how often people search Google for Ippodo and Pique by name. Each line represents a brand's share of searches for all 12 matcha brands we track, month by month, from English-language searches worldwide.

Ippodo and Pique among matcha brands worldwide, by month

Share of searches by month for Ippodo, Pique. The figures are in the table below the chart.

View monthly share of searches table
MonthMarukyu KoyamaenMatchafulRocky’s MatchaIppodoNaokiJade LeafITO ENAiyaMizubaDoMatchaPiqueEncha
Oct 202522.9%22.9%10.3%22.9%4.6%5.6%3.8%2.5%2%0.33%1.4%0.72%
Nov 202520.2%20.2%13.5%24.6%4.9%4.9%4%2.7%2.2%0.36%1.5%0.98%
Dec 202523.6%15.8%12.9%23.6%5.8%7.1%3.9%2.6%2.1%0.42%1.4%0.91%
Jan 202618.2%14.8%14.8%27.1%6.6%6.6%3.6%3%2.4%0.45%1.6%0.72%
Feb 202618.2%18.2%14.9%22.3%6.7%6.7%3.6%3.6%2.4%0.88%1.6%0.88%
Mar 202620.2%20.2%13.5%20.2%7.4%6.1%3.3%3.3%2.2%1.5%1.2%0.78%
Apr 202620.8%17%17%17%9.3%6.2%3.4%3.4%2.3%1.5%1.2%0.8%
May 202618.5%22.6%15.2%15.2%6.8%10.1%3%3%2%1.3%1.1%1.1%
Jun 202621.4%17.5%17.5%14.3%6.4%9.6%3.5%3.5%2.3%1.3%1.3%1.6%
Jul 202620.8%20.8%17%13.9%7.6%7.6%3.4%3.4%2.3%1.2%1.2%0.8%
Aug 202621.1%21.1%17.3%14.1%7.7%6.3%3.5%3.5%2.3%1%1.2%0.81%
Sep 202623.7%23.7%15.8%13%7.1%4.7%3.9%2.6%2.1%1.4%1.4%0.76%

How has the Ippodo and Pique comparison changed over the last 12 months?

3 findings
  • Ippodo was ahead of Pique in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ippodo’s share of searches among matcha brands worldwide moved from 22.9% to 13%, and its estimated monthly branded searches moved from 60.5K to 27.1K.
  • Across the 12 months ending September 2026, Pique’s share of searches among matcha brands worldwide held steady at 1.4%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

How did search popularity change for matcha brands worldwide in September 2026?

2 changes
  1. In September 2026, Ippodo lost share of searches among matcha brands worldwide, from 14.1% to 13%.

  2. In September 2026, Pique fell from 10th to 11th among matcha brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ippodo’s and Pique’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ippodo

1 branded search term

  • ippodo matcha

Pique

1 branded search term

  • pique matcha

How the Brand Demand Index is measured

Other head-to-heads among matcha brands

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