IOSH vs SafetyCulture:Which is searched more?
In August 2026, SafetyCulture had more branded searches than IOSH among health and safety training worldwide. SafetyCulture was estimated to have 27.1K branded searches compared to IOSH’s 1.3K, and held a 39% Share of Search versus IOSH’s 1.9%. These are worldwide searches for English-language branded terms.
Follow IOSH vs SafetyCulture and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, IOSH or SafetyCulture?
Compare the health and safety training operations teams choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SafetyCulture, IOSH. The figures are in the table below the chart.
View monthly share of search table
| Month | SafetyCulture | IOSH |
|---|---|---|
| Oct 2025 | 42.1% | 2.5% |
| Nov 2025 | 42% | 2.4% |
| Dec 2025 | 43.6% | 2.1% |
| Jan 2026 | 38.7% | 2.8% |
| Feb 2026 | 41% | 3% |
| Mar 2026 | 39.9% | 2.9% |
| Apr 2026 | 36.8% | 2.2% |
| May 2026 | 40% | 2.4% |
| Jun 2026 | 36.8% | 2.2% |
| Jul 2026 | 36.9% | 1.8% |
| Aug 2026 | 39% | 1.9% |
| Sep 2026 | — | — |
How has the IOSH and SafetyCulture comparison changed over the last 12 months?
3 findings
- SafetyCulture was ahead of IOSH in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, IOSH’s estimated Share of Search among health and safety training worldwide moved from 2.5% to 1.9%, and its estimated monthly branded searches moved from 2.4K to 1.3K.
- Across the 11 months ending August 2026, SafetyCulture’s estimated Share of Search among health and safety training worldwide moved from 42.1% to 39%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
How did search popularity change for health and safety training worldwide in August 2026?
2 changes
In August 2026, SafetyCulture gained estimated Share of Search among health and safety training worldwide, from 36.9% to 39%.
Estimated monthly branded searches for IOSH worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using IOSH’s and SafetyCulture’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
IOSH
1 branded search term
- iosh training
SafetyCulture
1 branded search term
- iauditor
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.