Brandwave

Alcumus vs IOSH:Which is more popular by branded search?

In August 2026, Alcumus had more branded searches than IOSH among health and safety training worldwide. Alcumus was estimated to have 12.1K branded searches compared to IOSH’s 1.3K, and held a 17.4% Share of Search versus IOSH’s 1.9%. These are worldwide searches for English-language branded terms.

Share of Search among health and safety training worldwide in August 2026Which is more popular in search, Alcumus or IOSH?
Alcumus17.4%12.1K searches
vs
IOSH1.9%1.3K searches

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Which is more popular in search, Alcumus or IOSH?

Compare the health and safety training operations teams choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Alcumus and IOSH among health and safety training worldwide, by month

Share of Search by month for Alcumus, IOSH. The figures are in the table below the chart.

View monthly share of search table
MonthHigh Speed TrainingSafetyCultureAlcumusIOSHNEBOSHRoSPA
Oct 202534.4%42.1%18.8%2.5%1.4%0.91%
Nov 202534.4%42%18.8%2.4%1.3%1.1%
Dec 202535.7%43.6%15.9%2.1%1.4%1.2%
Jan 202638.7%38.7%17.3%2.8%1.5%1%
Feb 202641%41%12.3%3%1.6%1.1%
Mar 202639.9%39.9%14.6%2.9%1.6%1.2%
Apr 202645%36.8%13.5%2.2%1.4%1.2%
May 202640%40%14.6%2.4%1.5%1.5%
Jun 202644.9%36.8%13.4%2.2%1.4%1.4%
Jul 202645.1%36.9%13.5%1.8%1.4%1.4%
Aug 202639%39%17.4%1.9%1.4%1.3%
Sep 2026——————

How has the Alcumus and IOSH comparison changed over the last 12 months?

  • Alcumus was ahead of IOSH in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Alcumus’ estimated Share of Search among health and safety training worldwide moved from 18.8% to 17.4%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
  • Across the 11 months ending August 2026, IOSH’s estimated Share of Search among health and safety training worldwide moved from 2.5% to 1.9%, and its estimated monthly branded searches moved from 2.4K to 1.3K.

How did search popularity change for health and safety training worldwide in August 2026?

  1. In August 2026, Alcumus gained estimated Share of Search among health and safety training worldwide, from 13.5% to 17.4%.

  2. Estimated monthly branded searches for IOSH worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Alcumus’ and IOSH’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alcumus

1 branded search term

  • alcumus

IOSH

1 branded search term

  • iosh training

How the Brand Demand Index is measured

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