Brandwave

How popular isSafetyCulture in search?

In August 2026, there were an estimated 27.1K branded searches for SafetyCulture worldwide which is down 33.1% over the last 11 months. SafetyCulture holds 39% estimated Share of Search among health and safety training worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. High Speed Training39%
  2. SafetyCulture39%
  3. Alcumus17.4%
  4. IOSH1.9%
  5. NEBOSH1.4%
  6. RoSPA1.3%
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Where does SafetyCulture compete?

SafetyCulture is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Health and safety training2nd of 639%Shown below
EHS software1st of 544%Show ranking

Which health and safety training compete with SafetyCulture?

SafetyCulture against health and safety training worldwide, by month

Share of Search by month for High Speed Training, SafetyCulture, Alcumus. The figures are in the table below the chart.

View monthly share of search table
MonthHigh Speed TrainingSafetyCultureAlcumusIOSHNEBOSHRoSPA
Oct 202534.4%42.1%18.8%2.5%1.4%0.91%
Nov 202534.4%42%18.8%2.4%1.3%1.1%
Dec 202535.7%43.6%15.9%2.1%1.4%1.2%
Jan 202638.7%38.7%17.3%2.8%1.5%1%
Feb 202641%41%12.3%3%1.6%1.1%
Mar 202639.9%39.9%14.6%2.9%1.6%1.2%
Apr 202645%36.8%13.5%2.2%1.4%1.2%
May 202640%40%14.6%2.4%1.5%1.5%
Jun 202644.9%36.8%13.4%2.2%1.4%1.4%
Jul 202645.1%36.9%13.5%1.8%1.4%1.4%
Aug 202639%39%17.4%1.9%1.4%1.3%
Sep 2026——————

  1. 1.High Speed Training

    39%

    Held 1st. 27.1K estimated branded searches, -18.1% vs prior month. Share -6.1 points.

  2. 2.SafetyCulture

    39%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +2.1 points.

  3. 3.Alcumus

    17.4%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +3.9 points.

  4. 4.IOSH

    1.9%

    Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.NEBOSH

    1.4%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.RoSPA

    1.3%

    Held 6th. 880 estimated branded searches, -12% vs prior month. Share -0.1 points.

Compare search popularity between SafetyCulture and its closest rivals

How has branded search demand for SafetyCulture changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for SafetyCulture worldwide fell from 40.5K to 27.1K.
  • Across the 11 months ending August 2026, SafetyCulture’s estimated Share of Search among health and safety training worldwide decreased from 42.1% to 39%.
  • Across the 11 months ending August 2026, SafetyCulture’s estimated Share of Search among health and safety training worldwide peaked at 43.6% in December 2025 and was lowest at 36.8% in June 2026.
  • Across the 11 months ending August 2026, SafetyCulture fell from 1st to 2nd among health and safety training worldwide.

How did search popularity change for health and safety training worldwide in August 2026?

  1. In August 2026, Alcumus gained estimated Share of Search among health and safety training worldwide, from 13.5% to 17.4%.

  2. In August 2026, SafetyCulture gained estimated Share of Search among health and safety training worldwide, from 36.9% to 39%.

  3. In August 2026, High Speed Training lost estimated Share of Search among health and safety training worldwide, from 45.1% to 39%.

  4. Estimated monthly branded searches for IOSH worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026.

  5. Estimated monthly branded searches for NEBOSH worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.

How is SafetyCulture measured?

Brandwave collects information about searches that people make online using SafetyCulture’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • iauditor

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How the Brand Demand Index is measured

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