Brandwave

RoSPA vs SafetyCulture:Which is searched more?

In August 2026, SafetyCulture had more branded searches than RoSPA among health and safety training worldwide. SafetyCulture was estimated to have 27.1K branded searches compared to RoSPA’s 880, and held a 39% Share of Search versus RoSPA’s 1.3%. These are worldwide searches for English-language branded terms.

Share of Search among health and safety training worldwide in August 2026Which is more popular in search, RoSPA or SafetyCulture?
RoSPA1.3%880 searches
vs
SafetyCulture39%27.1K searches

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Which is more popular in search, RoSPA or SafetyCulture?

Compare the health and safety training operations teams choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

RoSPA and SafetyCulture among health and safety training worldwide, by month

Share of Search by month for SafetyCulture, RoSPA. The figures are in the table below the chart.

View monthly share of search table
MonthSafetyCultureRoSPA
Oct 202542.1%0.91%
Nov 202542%1.1%
Dec 202543.6%1.2%
Jan 202638.7%1%
Feb 202641%1.1%
Mar 202639.9%1.2%
Apr 202636.8%1.2%
May 202640%1.5%
Jun 202636.8%1.4%
Jul 202636.9%1.4%
Aug 202639%1.3%
Sep 2026——

How has the RoSPA and SafetyCulture comparison changed over the last 12 months?

How did search popularity change for health and safety training worldwide in August 2026?

  1. In August 2026, SafetyCulture gained estimated Share of Search among health and safety training worldwide, from 36.9% to 39%.

How each brand is measured

Brandwave collects information about searches that people make online using RoSPA’s and SafetyCulture’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

RoSPA

1 branded search term

  • rospa training

SafetyCulture

1 branded search term

  • iauditor

How the Brand Demand Index is measured

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