InsightSquared vs People.ai:Which is more popular by branded search?
In August 2026, People.ai had more branded searches than InsightSquared among revenue operations platforms worldwide. People.ai was estimated to have 3.6K branded searches compared to InsightSquared’s 210, and held a 2.4% Share of Search versus InsightSquared’s 0.14%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, InsightSquared or People.ai?
Compare the platforms revenue teams forecast and inspect pipeline with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for People.ai, InsightSquared. The figures are in the table below the chart.
View monthly share of search table
| Month | Aviso | BoostUp | People.ai | Clari Copilot | InsightSquared |
|---|---|---|---|---|---|
| Oct 2025 | 90.5% | 5.4% | 2.4% | 1.4% | 0.26% |
| Nov 2025 | 89.5% | 6.6% | 2.4% | 1.3% | 0.21% |
| Dec 2025 | 89.7% | 6.6% | 2.4% | 1.1% | 0.26% |
| Jan 2026 | 89.5% | 6.6% | 2.4% | 1.3% | 0.26% |
| Feb 2026 | 89.2% | 6.5% | 2.4% | 1.7% | 0.21% |
| Mar 2026 | 90.5% | 5.4% | 2.4% | 1.4% | 0.21% |
| Apr 2026 | 90.6% | 5.4% | 2.4% | 1.4% | 0.18% |
| May 2026 | 88.8% | 6.5% | 2.9% | 1.6% | 0.17% |
| Jun 2026 | 89.2% | 6.5% | 2.4% | 1.7% | 0.17% |
| Jul 2026 | 89.3% | 6.5% | 2.4% | 1.7% | 0.14% |
| Aug 2026 | 88.3% | 7.9% | 2.4% | 1.3% | 0.14% |
| Sep 2026 | — | — | — | — | — |
How has the InsightSquared and People.ai comparison changed over the last 12 months?
3 findings
- People.ai was ahead of InsightSquared in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, InsightSquared’s estimated Share of Search among revenue operations platforms worldwide moved from 0.26% to 0.14%, and its estimated monthly branded searches moved from 480 to 210.
- Across the 11 months ending August 2026, People.ai’s estimated Share of Search among revenue operations platforms worldwide held steady at 2.4%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for revenue operations platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for InsightSquared worldwide fell 56.3% over 11 measured months, from 480 to 210 in August 2026.
Estimated monthly branded searches for People.ai worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using InsightSquared’s and People.ai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
InsightSquared
1 branded search term
- insightsquared
People.ai
1 branded search term
- people.ai
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.