Brandwave

insightIQ vs SARAL:Which is more popular by branded search?

In August 2026, SARAL had more branded searches than insightIQ among creator CRM platforms worldwide. SARAL was estimated to have 110K branded searches compared to insightIQ’s 480, and held an 89.1% Share of Search versus insightIQ’s 0.39%. These are worldwide searches for English-language branded terms.

Share of Search among creator CRM platforms worldwide in August 2026Which is more popular in search, insightIQ or SARAL?
insightIQ0.39%480 searches
vs
SARAL89.1%110K searches

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Which is more popular in search, insightIQ or SARAL?

Compare the systems that hold creator records and history. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

insightIQ and SARAL among creator CRM platforms worldwide, by month

Share of Search by month for SARAL, insightIQ. The figures are in the table below the chart.

View monthly share of search table
MonthSARALAhaCreatorInfluencer HeroArchiveinsightIQ
Oct 202596.5%0.02%2.6%0.63%0.28%
Nov 202597.1%0.04%2.1%0.52%0.28%
Dec 202597.6%0.04%1.7%0.43%0.19%
Jan 202695.7%0.03%3.1%0.77%0.34%
Feb 202694.9%0.92%3%0.75%0.41%
Mar 202690.6%4.4%3.6%0.88%0.48%
Apr 202692.2%4.5%2.5%0.6%0.27%
May 202690.5%5.4%2.9%0.72%0.48%
Jun 202692.2%5.5%1.6%0.4%0.27%
Jul 202689.3%8%1.9%0.48%0.32%
Aug 202689.1%8%1.9%0.58%0.39%
Sep 2026—————

How has the insightIQ and SARAL comparison changed over the last 12 months?

  • SARAL was ahead of insightIQ in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, insightIQ’s estimated Share of Search among creator CRM platforms worldwide moved from 0.28% to 0.39%, and its estimated monthly branded searches moved from 390 to 480.
  • Across the 11 months ending August 2026, SARAL’s estimated Share of Search among creator CRM platforms worldwide moved from 96.5% to 89.1%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for creator CRM platforms worldwide in August 2026?

  1. Estimated monthly branded searches for insightIQ worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.

  2. Estimated monthly branded searches for SARAL worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using insightIQ’s and SARAL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

insightIQ

1 branded search term

  • insight iq

SARAL

1 branded search term

  • saral

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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