Brandwave

Innova vs Kastaplast:Which is more popular?

In September 2026, Innova had more branded searches than Kastaplast among disc golf disc brands worldwide. Innova had about 12,500 branded searches, while Kastaplast had 3,600. Innova made up 16.2% of all disc golf disc brand searches we track, and Kastaplast accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about disc golf disc brands, Innova appeared in all five answers and Kastaplast in two. Innova was mentioned before Kastaplast in every answer.

Among disc golf disc brands worldwide in September 2026

Who do people search for more?

Innova, about 3 searches for every 1 for Kastaplast

Innova 12.5K searchesKastaplast 3.6K searches

Who does AI mention more?

Innova, mentioned in every answer we collected

Innova in 5 of 5Kastaplast in 2 of 5

Who does AI recommend more?

Innova, named ahead of Kastaplast in every answer

Innova first in 4Kastaplast never first

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Top disc golf disc brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Innova appeared in all five answers. Kastaplast was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Innova was listed before Kastaplast in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Innova1st
  2. Discraft2nd
  3. Latitude 643rd
  4. Dynamic Discs4th
  5. MVP Disc Sports5th
  6. Discmania6th
  7. Kastaplast7th
  8. Westside Discs8th
  9. Axiom Discs9th
  10. Prodigy Disc–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Innova5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Discraft4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Latitude 644 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dynamic Discs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kastaplast2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Discmania1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Axiom Discs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Westside Discs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MVP Disc Sports1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prodigy Disc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about disc golf disc brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Innova or Kastaplast more popular in search?

This chart shows how often people search Google for Innova and Kastaplast by name. Each line represents a brand's share of searches for all ten disc golf disc brands we track, month by month, from English-language searches worldwide.

Innova and Kastaplast among disc golf disc brands worldwide, by month

Share of searches by month for Innova, Kastaplast. The figures are in the table below the chart.

View monthly share of searches table
MonthDiscmaniaDiscraftInnovaLatitude 64Dynamic DiscsAxiom DiscsKastaplastWestside DiscsProdigy DiscMVP Disc Sports
Oct 202517.1%20.9%20.8%11.4%9.4%5.1%4.2%5.1%4.2%1.8%
Nov 202519.8%24.2%17.7%10.8%8.8%3.9%3.2%3.9%5.9%1.7%
Dec 202515.7%19.2%23.3%10.5%12.8%4.7%3.8%3.8%4.7%1.7%
Jan 202614.9%18.3%24.4%10%10%5.4%3.6%4.4%5.4%3.6%
Feb 202613.5%20.2%22.1%13.5%9%4.8%4.8%4.8%4.8%2.2%
Mar 202618.2%18.2%22.2%12.2%8.1%4.4%5.4%4.4%4.4%2.3%
Apr 202622.1%18%20.1%12.1%8.1%4.4%4.4%5.4%3.6%1.9%
May 202621.6%17.6%19.6%11.8%7.9%4.3%5.2%5.2%5.2%1.6%
Jun 202620.7%16.9%18.9%13.8%7.5%5%6.2%5%4.1%1.8%
Jul 202623.5%19.2%19%10.5%7%4.7%4.7%4.7%3.8%3.1%
Aug 202622.3%18.2%18.1%14.9%6.6%4.4%4.4%5.4%3.6%1.9%
Sep 202623.4%19.2%16.2%12.8%8.5%4.7%4.7%4.7%3.8%2.1%

How has the Innova and Kastaplast comparison changed over the last 12 months?

3 findings
  • Innova was ahead of Kastaplast in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Innova’s share of searches among disc golf disc brands worldwide moved from 20.8% to 16.2%, and its estimated monthly branded searches moved from 18K to 12.5K.
  • Across the 12 months ending September 2026, Kastaplast’s share of searches among disc golf disc brands worldwide moved from 4.2% to 4.7%, and its estimated monthly branded searches held steady at 3.6K.

How did search popularity change for disc golf disc brands worldwide in September 2026?

2 changes
  1. In September 2026, Innova lost share of searches among disc golf disc brands worldwide, from 18.1% to 16.2%.

  2. In September 2026, Kastaplast rose from 8th to 7th among disc golf disc brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Innova’s and Kastaplast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Innova

2 branded search terms

  • innova disc golf
  • innova discs

Kastaplast

1 branded search term

  • kastaplast

How the Brand Demand Index is measured

Other head-to-heads among disc golf disc brands

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