Inghams vs Waitoa:Which is searched more?
In September 2026, Inghams had more branded searches than Waitoa among chicken breast brands worldwide. Inghams was estimated to have 49.5K branded searches compared to Waitoa’s 2.9K, and held a 39.2% Share of Search versus Waitoa’s 2.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Inghams or Waitoa?
Compare the chicken breast brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Inghams, Waitoa. The figures are in the table below the chart.
View monthly share of search table
| Month | Tegel | Inghams | Waitoa |
|---|---|---|---|
| Oct 2025 | 58.5% | 39.2% | 2.3% |
| Nov 2025 | 58.5% | 39.2% | 2.3% |
| Dec 2025 | 53.8% | 44% | 2.1% |
| Jan 2026 | 48.8% | 48.8% | 2.3% |
| Feb 2026 | 63% | 34.5% | 2.5% |
| Mar 2026 | 63% | 34.5% | 2.5% |
| Apr 2026 | 63% | 34.5% | 2.5% |
| May 2026 | 67.6% | 30.2% | 2.2% |
| Jun 2026 | 63.3% | 34.6% | 2% |
| Jul 2026 | 63% | 34.5% | 2.5% |
| Aug 2026 | 63.3% | 34.6% | 2% |
| Sep 2026 | 58.5% | 39.2% | 2.3% |
How has the Inghams and Waitoa comparison changed over the last 12 months?
3 findings
- Inghams was ahead of Waitoa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Inghams’ estimated Share of Search among chicken breast brands worldwide held steady at 39.2%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Waitoa’s estimated Share of Search among chicken breast brands worldwide held steady at 2.3%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for chicken breast brands worldwide in September 2026?
1 change
In September 2026, Inghams gained estimated Share of Search among chicken breast brands worldwide, from 34.6% to 39.2%.
Other head-to-heads among chicken breast brands
How each brand is measured
Brandwave collects information about searches that people make online using Inghams’ and Waitoa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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