How popular isWaitoa in search?
In September 2026, there were an estimated 2.9K branded searches for Waitoa worldwide which held steady over the last 12 months. Waitoa holds 2.3% estimated Share of Search among chicken breast brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which chicken breast brands compete with Waitoa?
Share of Search by month for Tegel, Inghams, Waitoa. The figures are in the table below the chart.
View monthly share of search table
| Month | Tegel | Inghams | Waitoa |
|---|---|---|---|
| Oct 2025 | 58.5% | 39.2% | 2.3% |
| Nov 2025 | 58.5% | 39.2% | 2.3% |
| Dec 2025 | 53.8% | 44% | 2.1% |
| Jan 2026 | 48.8% | 48.8% | 2.3% |
| Feb 2026 | 63% | 34.5% | 2.5% |
| Mar 2026 | 63% | 34.5% | 2.5% |
| Apr 2026 | 63% | 34.5% | 2.5% |
| May 2026 | 67.6% | 30.2% | 2.2% |
| Jun 2026 | 63.3% | 34.6% | 2% |
| Jul 2026 | 63% | 34.5% | 2.5% |
| Aug 2026 | 63.3% | 34.6% | 2% |
| Sep 2026 | 58.5% | 39.2% | 2.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.5% | 74K | -18.2% | -4.8 points | |
| 2, held 2nd | 39.2% | 49.5K | 0% | +4.5 points | |
| 3, held 3rd | 2.3% | 2.9K | 0% | +0.3 points |
Compare search popularity between Waitoa and its closest rivals
Every comparison with Waitoa
2 comparisons
How has branded search demand for Waitoa changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Waitoa worldwide held steady at 2.9K.
- Across the 12 months ending September 2026, Waitoa’s estimated Share of Search among chicken breast brands worldwide held steady at 2.3%.
How did search popularity change for chicken breast brands worldwide in September 2026?
2 changes
In September 2026, Inghams gained estimated Share of Search among chicken breast brands worldwide, from 34.6% to 39.2%.
In September 2026, Tegel lost estimated Share of Search among chicken breast brands worldwide, from 63.3% to 58.5%.
How is Waitoa measured?
Brandwave collects information about searches that people make online using Waitoa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- waitoa
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Is Waitoa your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.