Brandwave

Chicken breast brands:Which are searched most?

In September 2026, Tegel was the most searched among chicken breast brands worldwide, with an estimated 74K branded searches and 58.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Tegel58.5%
  2. Inghams39.2%
  3. Waitoa2.3%

Follow chicken breast brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the chicken breast brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among chicken breast brands worldwide, by month

Share of Search by month for Tegel, Inghams, Waitoa. The figures are in the table below the chart.

View monthly share of search table
MonthTegelInghamsWaitoa
Oct 202558.5%39.2%2.3%
Nov 202558.5%39.2%2.3%
Dec 202553.8%44%2.1%
Jan 202648.8%48.8%2.3%
Feb 202663%34.5%2.5%
Mar 202663%34.5%2.5%
Apr 202663%34.5%2.5%
May 202667.6%30.2%2.2%
Jun 202663.3%34.6%2%
Jul 202663%34.5%2.5%
Aug 202663.3%34.6%2%
Sep 202658.5%39.2%2.3%

This month’s ranking, September 2026

  1. 1.Tegel

    58.5%

    Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share -4.8 points.

  2. 2.Inghams

    39.2%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +4.5 points.

  3. 3.Waitoa

    2.3%

    Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among chicken breast brands worldwide?

In September 2026, Tegel was the most searched among chicken breast brands worldwide, with an estimated 74K branded searches and 58.5% estimated Share of Search within this set. Inghams is in 2nd place, 19.4 percentage points behind at 39.2% Share of Search.

Global chicken breast brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Tegel58.5%67.6%May 202648.8%Jan 20261st
Inghams39.2%48.8%Jan 202630.2%May 20262nd
Waitoa2.3%2.5%Jul 20262%Jun 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Tegel’s estimated Share of Search among chicken breast brands worldwide peaked at 67.6% in May 2026 and was lowest at 48.8% in January 2026.
  • Across the 12 months ending September 2026, Inghams’ estimated Share of Search among chicken breast brands worldwide peaked at 48.8% in January 2026 and was lowest at 30.2% in May 2026.
  • Across the 12 months ending September 2026, Tegel, Inghams and Waitoa held steady: their estimated Share of Search among chicken breast brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for chicken breast brands worldwide in September 2026?

  1. In September 2026, Inghams gained estimated Share of Search among chicken breast brands worldwide, from 34.6% to 39.2%.

  2. In September 2026, Tegel lost estimated Share of Search among chicken breast brands worldwide, from 63.3% to 58.5%.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free