Brandwave

Influitive vs Referral Factory:Which is more popular?

In September 2026, Referral Factory had more branded searches than Influitive among brand advocacy platforms worldwide. Referral Factory had about 880 branded searches, while Influitive had 480. Referral Factory made up 0.15% of all brand advocacy platform searches we track, and Influitive accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about brand advocacy platforms, Influitive appeared in four of the five answers and Referral Factory in three. Influitive was mentioned before Referral Factory in four out of five answers.

Among brand advocacy platforms worldwide in September 2026

Who do people search for more?

Referral Factory, about 83% more searches than Influitive

Referral Factory 880 searchesInfluitive 480 searches

Who does AI mention more?

Influitive, mentioned in 4 of 5 answers, Referral Factory in 3

Influitive in 4 of 5Referral Factory in 3 of 5

Who does AI recommend more?

Influitive, named ahead of Referral Factory in 4 of 5 answers

Influitive first in 4Referral Factory first in 1

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Top brand advocacy platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Influitive was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Referral Factory was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Influitive was listed before Referral Factory in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Influitive1st
  2. Referral Factory2nd
  3. DSMN83rd
  4. Referral Rock4th
  5. Birdeye5th
  6. Yotpo6th
  7. UserEvidence7th
  8. Extole8th
  9. G29th
  10. TrustRadius10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Influitive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Birdeye3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yotpo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Referral Factory3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • G22 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Extole2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DSMN82 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Referral Rock2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UserEvidence2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TrustRadius1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about brand advocacy platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Influitive or Referral Factory more popular in search?

This chart shows how often people search Google for Influitive and Referral Factory by name. Each line represents a brand's share of searches for all 11 brand advocacy platforms we track, month by month, from English-language searches worldwide.

Influitive and Referral Factory among brand advocacy platforms worldwide, by month

Share of searches by month for Referral Factory, Influitive. The figures are in the table below the chart.

View monthly share of searches table
MonthG2BirdeyeCapterraYotpoTrustRadiusExtoleDSMN8Referral RockReferral FactoryUserEvidenceInfluitive
Oct 202572.7%11.7%7.8%5.2%1%0.37%0.19%0.37%0.31%0.14%0.17%
Nov 202570.7%13.9%7.6%5.1%1%0.37%0.23%0.37%0.37%0.17%0.17%
Dec 202572.7%11.7%7.8%5.2%1%0.31%0.21%0.31%0.31%0.14%0.17%
Jan 202669.4%13.6%9.1%5%1.2%0.36%0.29%0.36%0.36%0.16%0.16%
Feb 202666.5%15.8%8.7%5.8%1.4%0.42%0.34%0.34%0.34%0.19%0.19%
Mar 202664.1%23%6.9%3.8%0.92%0.27%0.27%0.22%0.22%0.15%0.12%
Apr 202675.3%9.9%8.1%4.4%1.1%0.32%0.2%0.2%0.26%0.14%0.12%
May 202677.6%10.2%6.8%3.7%0.74%0.22%0.17%0.17%0.22%0.1%0.1%
Jun 202678.9%8.5%7%3.8%0.76%0.22%0.22%0.17%0.17%0.12%0.1%
Jul 202678.8%8.5%7%3.8%0.93%0.28%0.17%0.17%0.17%0.1%0.1%
Aug 202677.1%10.2%6.8%3.7%1.1%0.27%0.21%0.21%0.21%0.12%0.1%
Sep 202676.1%12.3%6.7%3%0.9%0.27%0.22%0.17%0.15%0.1%0.08%

How has the Influitive and Referral Factory comparison changed over the last 12 months?

3 findings

How did search popularity change for brand advocacy platforms worldwide in September 2026?

2 changes

  1. In September 2026, Referral Factory fell from 8th to 9th among brand advocacy platforms worldwide.

  2. Estimated monthly branded searches for Influitive worldwide fell 45.5% over 12 measured months, from 880 to 480 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Influitive’s and Referral Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Influitive

1 branded search term

  • influitive

Referral Factory

1 branded search term

  • referral factory

How the Brand Demand Index is measured

Other head-to-heads among brand advocacy platforms

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