Influencer Hero vs insightIQ:Which is more popular by branded search?
In August 2026, Influencer Hero had more branded searches than insightIQ among creator CRM platforms worldwide. Influencer Hero was estimated to have 2.4K branded searches compared to insightIQ’s 480, and held a 1.9% Share of Search versus insightIQ’s 0.39%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Influencer Hero or insightIQ?
Compare the systems that hold creator records and history. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Influencer Hero, insightIQ. The figures are in the table below the chart.
View monthly share of search table
| Month | SARAL | AhaCreator | Influencer Hero | Archive | insightIQ |
|---|---|---|---|---|---|
| Oct 2025 | 96.5% | 0.02% | 2.6% | 0.63% | 0.28% |
| Nov 2025 | 97.1% | 0.04% | 2.1% | 0.52% | 0.28% |
| Dec 2025 | 97.6% | 0.04% | 1.7% | 0.43% | 0.19% |
| Jan 2026 | 95.7% | 0.03% | 3.1% | 0.77% | 0.34% |
| Feb 2026 | 94.9% | 0.92% | 3% | 0.75% | 0.41% |
| Mar 2026 | 90.6% | 4.4% | 3.6% | 0.88% | 0.48% |
| Apr 2026 | 92.2% | 4.5% | 2.5% | 0.6% | 0.27% |
| May 2026 | 90.5% | 5.4% | 2.9% | 0.72% | 0.48% |
| Jun 2026 | 92.2% | 5.5% | 1.6% | 0.4% | 0.27% |
| Jul 2026 | 89.3% | 8% | 1.9% | 0.48% | 0.32% |
| Aug 2026 | 89.1% | 8% | 1.9% | 0.58% | 0.39% |
| Sep 2026 | — | — | — | — | — |
How has the Influencer Hero and insightIQ comparison changed over the last 12 months?
3 findings
- Influencer Hero was ahead of insightIQ in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Influencer Hero’s estimated Share of Search among creator CRM platforms worldwide moved from 2.6% to 1.9%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
- Across the 11 months ending August 2026, insightIQ’s estimated Share of Search among creator CRM platforms worldwide moved from 0.28% to 0.39%, and its estimated monthly branded searches moved from 390 to 480.
How did search popularity change for creator CRM platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for insightIQ worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.

Estimated monthly branded searches for Influencer Hero worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Influencer Hero’s and insightIQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Influencer Hero
1 branded search term
- influencer hero
insightIQ
1 branded search term
- insight iq

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.