Indochino vs Suitsupply:Which is more popular?
In September 2026, Indochino had more branded searches than Suitsupply among men's suit brands worldwide. Indochino had about 6,600 branded searches, while Suitsupply had 3,600. Indochino made up 4.9% of all men's suit brand searches we track, and Suitsupply accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about men's suit brands, Suitsupply appeared in three of the four answers and Indochino in two. Suitsupply was mentioned before Indochino in every answer.
Who do people search for more?
Indochino, about 83% more searches than Suitsupply
Who does AI mention more?
Suitsupply, mentioned in 3 of 4 answers, Indochino in 2
Who does AI recommend more?
Suitsupply, named ahead of Indochino in every answer
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Top men's suit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Suitsupply was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Indochino was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Suitsupply was listed before Indochino in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Suitsupply3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Men's Wearhouse2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Indochino2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hugo Boss1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Jos. A. Bank1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Spier & Mackay1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Black Lapel1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hockerty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Brooks Brothers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
J.Crew0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about men's suit brands
4 answers
Asked ChatGPT
“Where's the best place to buy a men's suit?”
Asked ChatGPT
“What are the best suit brands for men?”
Asked ChatGPT
“Which brand makes the best made-to-measure suits?”
Searched Google, AI Overview
“mens suits”
Searched Google, AI Overview
“suits for men”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Indochino or Suitsupply more popular in search?
This chart shows how often people search Google for Indochino and Suitsupply by name. Each line represents a brand's share of searches for all 14 men's suit brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Indochino, Suitsupply. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hugo Boss | Hockerty | Brooks Brothers | J.Crew | Men's Wearhouse | Indochino | Jos. A. Bank | Moss | Charles Tyrwhitt | Reiss | Spier & Mackay | Suitsupply | Bonobos | Black Lapel |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.6% | 21.7% | 7.9% | 5.2% | 14.6% | 4.3% | 3.5% | 3.5% | 2.4% | 2.4% | 1.6% | 2.9% | 1.9% | 1.6% |
| Nov 2025 | 28.7% | 23.4% | 8.6% | 5% | 7% | 5.7% | 3.8% | 3.8% | 2.5% | 2.1% | 1.7% | 3.1% | 2.1% | 2.5% |
| Dec 2025 | 24.9% | 20.4% | 9.1% | 4.3% | 16.7% | 5% | 4.1% | 3.3% | 2.2% | 1.8% | 1.4% | 3.3% | 1.8% | 1.8% |
| Jan 2026 | 27.3% | 22.3% | 8.2% | 4.3% | 12.2% | 5.5% | 3.6% | 3.6% | 2.4% | 2.4% | 1.6% | 3.6% | 1.6% | 1.3% |
| Feb 2026 | 25.8% | 21.1% | 7.7% | 5% | 11.5% | 6.3% | 3.4% | 4.2% | 2.8% | 2.8% | 1.9% | 4.2% | 1.9% | 1.5% |
| Mar 2026 | 27.2% | 18.2% | 12.2% | 4.3% | 12.2% | 5.4% | 3.6% | 3.6% | 2.4% | 2.4% | 1.6% | 3.6% | 2% | 1% |
| Apr 2026 | 21% | 17.1% | 7.7% | 5% | 21% | 5.1% | 4.2% | 4.2% | 2.3% | 2.3% | 2.3% | 4.2% | 1.9% | 1.9% |
| May 2026 | 21.9% | 17.9% | 8% | 5.2% | 17.9% | 5.3% | 4.4% | 4.4% | 2.9% | 2.4% | 2.4% | 4.4% | 1.9% | 1% |
| Jun 2026 | 20.7% | 16.9% | 7.6% | 5.7% | 20.7% | 5.1% | 3.4% | 5.1% | 2.8% | 2.8% | 1.8% | 5.1% | 1.5% | 1% |
| Jul 2026 | 32.6% | 14.6% | 8% | 5% | 9.7% | 5.3% | 3.6% | 5.3% | 2.9% | 2.9% | 2.4% | 5.3% | 1.6% | 0.86% |
| Aug 2026 | 25.5% | 14% | 17% | 5.9% | 7.6% | 5.1% | 4.1% | 5.1% | 2.8% | 2.8% | 2.3% | 5.1% | 1.8% | 1% |
| Sep 2026 | 24.8% | 20.3% | 9.1% | 8.4% | 7.4% | 4.9% | 4.9% | 4.9% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 1.2% |
How has the Indochino and Suitsupply comparison changed over the last 12 months?
3 findings
- Indochino was ahead of Suitsupply in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Indochino’s share of searches among men's suit brands worldwide moved from 4.3% to 4.9%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, Suitsupply’s share of searches among men's suit brands worldwide moved from 2.9% to 2.7%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for men's suit brands worldwide in September 2026?
4 changes
In September 2026, Charles Tyrwhitt overtook Suitsupply to rank 9th among men's suit brands worldwide, with 3.3% of the searches.
In September 2026, Reiss overtook Suitsupply to rank 10th among men's suit brands worldwide, with 3.3% of the searches.
In September 2026, Jos. A. Bank overtook Moss and Suitsupply to rank 7th among men's suit brands worldwide, with 4.9% of the searches.
In September 2026, Suitsupply lost share of searches among men's suit brands worldwide, from 5.1% to 2.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Indochino’s and Suitsupply’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Indochino
1 branded search term
- indochino suits
Suitsupply
1 branded search term
- suitsupply suits
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