How popular isIndochino?
In September 2026, people searched for Indochino by name about 6,600 times worldwide, about the same as the previous year. These searches made up 4.9% of all global men's suit brand searches, placing Indochino sixth out of 14 brands. When we asked both ChatGPT and Google AI Overviews about men's suit brands, Indochino appeared in two of the four answers and was the joint second most recommended of the 14.
Indochino is the sixth most searched of 14 competitors and the joint second most recommended in AI answers.
Hugo BossShare of searches 24.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
HockertyShare of searches 20.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Brooks BrothersShare of searches 9.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
J.CrewShare of searches 8.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
IndochinoShare of searches 4.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
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Top men's suit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Indochino was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Indochino is the joint second most recommended of the 14.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Suitsupply3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Men's Wearhouse2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Indochino2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hugo Boss1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Jos. A. Bank1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Spier & Mackay1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Black Lapel1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Hockerty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Brooks Brothers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- J.Crew0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about men's suit brands
4 answers
Asked ChatGPT
“Where's the best place to buy a men's suit?”
Asked ChatGPT
“What are the best suit brands for men?”
Asked ChatGPT
“Which brand makes the best made-to-measure suits?”
Searched Google, AI Overview
“mens suits”
Searched Google, AI Overview
“suits for men”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Which men's suit brands compete with Indochino?
Share of searches by month for Hugo Boss, Hockerty, Brooks Brothers, J.Crew, Men's Wearhouse, Indochino, Jos. A. Bank, Moss, Charles Tyrwhitt, Reiss, Spier & Mackay, Suitsupply, Bonobos. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hugo Boss | Hockerty | Brooks Brothers | J.Crew | Men's Wearhouse | Indochino | Jos. A. Bank | Moss | Charles Tyrwhitt | Reiss | Spier & Mackay | Suitsupply | Bonobos | Black Lapel |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.6% | 21.7% | 7.9% | 5.2% | 14.6% | 4.3% | 3.5% | 3.5% | 2.4% | 2.4% | 1.6% | 2.9% | 1.9% | 1.6% |
| Nov 2025 | 28.7% | 23.4% | 8.6% | 5% | 7% | 5.7% | 3.8% | 3.8% | 2.5% | 2.1% | 1.7% | 3.1% | 2.1% | 2.5% |
| Dec 2025 | 24.9% | 20.4% | 9.1% | 4.3% | 16.7% | 5% | 4.1% | 3.3% | 2.2% | 1.8% | 1.4% | 3.3% | 1.8% | 1.8% |
| Jan 2026 | 27.3% | 22.3% | 8.2% | 4.3% | 12.2% | 5.5% | 3.6% | 3.6% | 2.4% | 2.4% | 1.6% | 3.6% | 1.6% | 1.3% |
| Feb 2026 | 25.8% | 21.1% | 7.7% | 5% | 11.5% | 6.3% | 3.4% | 4.2% | 2.8% | 2.8% | 1.9% | 4.2% | 1.9% | 1.5% |
| Mar 2026 | 27.2% | 18.2% | 12.2% | 4.3% | 12.2% | 5.4% | 3.6% | 3.6% | 2.4% | 2.4% | 1.6% | 3.6% | 2% | 1% |
| Apr 2026 | 21% | 17.1% | 7.7% | 5% | 21% | 5.1% | 4.2% | 4.2% | 2.3% | 2.3% | 2.3% | 4.2% | 1.9% | 1.9% |
| May 2026 | 21.9% | 17.9% | 8% | 5.2% | 17.9% | 5.3% | 4.4% | 4.4% | 2.9% | 2.4% | 2.4% | 4.4% | 1.9% | 1% |
| Jun 2026 | 20.7% | 16.9% | 7.6% | 5.7% | 20.7% | 5.1% | 3.4% | 5.1% | 2.8% | 2.8% | 1.8% | 5.1% | 1.5% | 1% |
| Jul 2026 | 32.6% | 14.6% | 8% | 5% | 9.7% | 5.3% | 3.6% | 5.3% | 2.9% | 2.9% | 2.4% | 5.3% | 1.6% | 0.86% |
| Aug 2026 | 25.5% | 14% | 17% | 5.9% | 7.6% | 5.1% | 4.1% | 5.1% | 2.8% | 2.8% | 2.3% | 5.1% | 1.8% | 1% |
| Sep 2026 | 24.8% | 20.3% | 9.1% | 8.4% | 7.4% | 4.9% | 4.9% | 4.9% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 24.8% | 33.1K | -18.3% | -0.7 points | |
| 2, moved from 3rd to 2nd | 20.3% | 27.1K | +22.1% | +6.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 9.1% | 12.1K | -55.4% | -8 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 8.4% | 11.2K | +19.1% | +2.5 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 7.4% | 9.9K | -18.2% | -0.2 pointsmoved from 4th to 5th | |
| 6, held 6th | 4.9% | 6.6K | -18.5% | -0.2 points | |
| 7, moved from 9th to 7th | 4.9% | 6.6K | 0% | +0.8 pointsmoved from 9th to 7th | |
| 8, moved from 7th to 8th | 4.9% | 6.6K | -18.5% | -0.2 pointsmoved from 7th to 8th | |
| 9, moved from 10th to 9th | 3.3% | 4.4K | 0% | +0.5 pointsmoved from 10th to 9th | |
| 10, moved from 11th to 10th | 3.3% | 4.4K | 0% | +0.5 pointsmoved from 11th to 10th | |
| 11, moved from 12th to 11th | 2.7% | 3.6K | 0% | +0.4 pointsmoved from 12th to 11th | |
| 12, moved from 8th to 12th | 2.7% | 3.6K | -55.6% | -2.4 pointsmoved from 8th to 12th | |
| 13, held 13th | 2.2% | 2.9K | 0% | +0.3 points | |
| 14, held 14th | 1.2% | 1.6K | 0% | +0.2 points |
24.8%
Held 1st. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.7 points.
2.
Hockerty20.3%
Moved from 3rd to 2nd. 27.1K estimated branded searches, +22.1% vs prior month. Share +6.3 points.
9.1%
Moved from 2nd to 3rd. 12.1K estimated branded searches, -55.4% vs prior month. Share -8 points.
4.
J.Crew8.4%
Moved from 5th to 4th. 11.2K estimated branded searches, +19.1% vs prior month. Share +2.5 points.
7.4%
Moved from 4th to 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
4.9%
Held 6th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
4.9%
Moved from 9th to 7th. 6.6K estimated branded searches, 0% vs prior month. Share +0.8 points.
8.
Moss4.9%
Moved from 7th to 8th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
3.3%
Moved from 10th to 9th. 4.4K estimated branded searches, 0% vs prior month. Share +0.5 points.
10.
Reiss3.3%
Moved from 11th to 10th. 4.4K estimated branded searches, 0% vs prior month. Share +0.5 points.
2.7%
Moved from 12th to 11th. 3.6K estimated branded searches, 0% vs prior month. Share +0.4 points.
12.
Suitsupply2.7%
Moved from 8th to 12th. 3.6K estimated branded searches, -55.6% vs prior month. Share -2.4 points.
13.
Bonobos2.2%
Held 13th. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.
14.
Black Lapel1.2%
Held 14th. 1.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
Hugo Boss and Charles Tyrwhitt sell other things too, so only their searches that name this product count here, like “hugo boss suits”.
Compare popularity between Indochino and its closest rivals
Every comparison with Indochino
13 comparisons
- Brooks Brothers vs Indochino
- Hockerty vs Indochino
- Hugo Boss vs Indochino
- Indochino vs J.Crew
- Indochino vs Jos. A. Bank
- Indochino vs Men's Wearhouse
- Indochino vs Moss
- Charles Tyrwhitt vs Indochino
- Indochino vs Reiss
- Indochino vs Spier & Mackay
- Indochino vs Suitsupply
- Bonobos vs Indochino
- Black Lapel vs Indochino
How has branded search demand for Indochino changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Indochino worldwide held steady at 6.6K.
- Across the 12 months ending September 2026, Indochino’s share of searches among men's suit brands worldwide increased from 4.3% to 4.9%.
- Across the 12 months ending September 2026, Indochino’s share of searches among men's suit brands worldwide peaked at 6.3% in February 2026 and was lowest at 4.3% in October 2025.
How did search popularity change for men's suit brands worldwide in September 2026?
6 changes
In September 2026, Hockerty overtook Brooks Brothers to rank 2nd among men's suit brands worldwide, with 20.3% of the searches.
In September 2026, J.Crew overtook Men's Wearhouse to rank 4th among men's suit brands worldwide, with 8.4% of the searches.
In September 2026, Charles Tyrwhitt overtook Suitsupply to rank 9th among men's suit brands worldwide, with 3.3% of the searches.
In September 2026, Reiss overtook Suitsupply to rank 10th among men's suit brands worldwide, with 3.3% of the searches.
In September 2026, Jos. A. Bank overtook Moss and Suitsupply to rank 7th among men's suit brands worldwide, with 4.9% of the searches.
In September 2026, Brooks Brothers lost share of searches among men's suit brands worldwide, from 17% to 9.1%.
How are Indochino’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Indochino’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- indochino suits
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