Men's suit brands:Which are most popular?
In September 2026, Hugo Boss was the most searched men's suit brand worldwide, accounting for 24.8% of all searches among the 14 brands we track. When we checked with ChatGPT and Google AI Overviews, Suitsupply was mentioned most often, in three of the four answers. Suitsupply was recommended most often, coming first in all three responses that gave a list.
Hugo BossShare of searches 24.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
HockertyShare of searches 20.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Brooks BrothersShare of searches 9.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
J.CrewShare of searches 8.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Men's WearhouseShare of searches 7.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
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Top men's suit brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Suitsupply was mentioned most often, in three of the four answers. Suitsupply was recommended most often, coming first in all three answers that gave a list. Men's Wearhouse, Indochino, Spier & Mackay and Black Lapel tied for second. Hockerty, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Suitsupply3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Men's Wearhouse2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Indochino2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Hugo Boss1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Jos. A. Bank1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Spier & Mackay1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Black Lapel1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Hockerty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Brooks Brothers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- J.Crew0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Moss0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Charles Tyrwhitt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Reiss0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bonobos0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about men's suit brands
4 answers
Asked ChatGPT
“Where's the best place to buy a men's suit?”
Asked ChatGPT
“What are the best suit brands for men?”
Asked ChatGPT
“Which brand makes the best made-to-measure suits?”
Searched Google, AI Overview
“mens suits”
Searched Google, AI Overview
“suits for men”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Which men's suit brands do people search for most?
This chart shows how often people search Google for each men's suit brand by name. Each line represents a brand's share of searches for all 14 men's suit brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hugo Boss, Hockerty, Brooks Brothers, J.Crew, Men's Wearhouse, Indochino, Jos. A. Bank, Moss, Charles Tyrwhitt, Reiss, Spier & Mackay, Suitsupply, Bonobos. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hugo Boss | Hockerty | Brooks Brothers | J.Crew | Men's Wearhouse | Indochino | Jos. A. Bank | Moss | Charles Tyrwhitt | Reiss | Spier & Mackay | Suitsupply | Bonobos | Black Lapel |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.6% | 21.7% | 7.9% | 5.2% | 14.6% | 4.3% | 3.5% | 3.5% | 2.4% | 2.4% | 1.6% | 2.9% | 1.9% | 1.6% |
| Nov 2025 | 28.7% | 23.4% | 8.6% | 5% | 7% | 5.7% | 3.8% | 3.8% | 2.5% | 2.1% | 1.7% | 3.1% | 2.1% | 2.5% |
| Dec 2025 | 24.9% | 20.4% | 9.1% | 4.3% | 16.7% | 5% | 4.1% | 3.3% | 2.2% | 1.8% | 1.4% | 3.3% | 1.8% | 1.8% |
| Jan 2026 | 27.3% | 22.3% | 8.2% | 4.3% | 12.2% | 5.5% | 3.6% | 3.6% | 2.4% | 2.4% | 1.6% | 3.6% | 1.6% | 1.3% |
| Feb 2026 | 25.8% | 21.1% | 7.7% | 5% | 11.5% | 6.3% | 3.4% | 4.2% | 2.8% | 2.8% | 1.9% | 4.2% | 1.9% | 1.5% |
| Mar 2026 | 27.2% | 18.2% | 12.2% | 4.3% | 12.2% | 5.4% | 3.6% | 3.6% | 2.4% | 2.4% | 1.6% | 3.6% | 2% | 1% |
| Apr 2026 | 21% | 17.1% | 7.7% | 5% | 21% | 5.1% | 4.2% | 4.2% | 2.3% | 2.3% | 2.3% | 4.2% | 1.9% | 1.9% |
| May 2026 | 21.9% | 17.9% | 8% | 5.2% | 17.9% | 5.3% | 4.4% | 4.4% | 2.9% | 2.4% | 2.4% | 4.4% | 1.9% | 1% |
| Jun 2026 | 20.7% | 16.9% | 7.6% | 5.7% | 20.7% | 5.1% | 3.4% | 5.1% | 2.8% | 2.8% | 1.8% | 5.1% | 1.5% | 1% |
| Jul 2026 | 32.6% | 14.6% | 8% | 5% | 9.7% | 5.3% | 3.6% | 5.3% | 2.9% | 2.9% | 2.4% | 5.3% | 1.6% | 0.86% |
| Aug 2026 | 25.5% | 14% | 17% | 5.9% | 7.6% | 5.1% | 4.1% | 5.1% | 2.8% | 2.8% | 2.3% | 5.1% | 1.8% | 1% |
| Sep 2026 | 24.8% | 20.3% | 9.1% | 8.4% | 7.4% | 4.9% | 4.9% | 4.9% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 24.8% | 33.1K | -18.3% | -0.7 points | |
| 2, moved from 3rd to 2nd | 20.3% | 27.1K | +22.1% | +6.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 9.1% | 12.1K | -55.4% | -8 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 8.4% | 11.2K | +19.1% | +2.5 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 7.4% | 9.9K | -18.2% | -0.2 pointsmoved from 4th to 5th | |
| 6, held 6th | 4.9% | 6.6K | -18.5% | -0.2 points | |
| 7, moved from 9th to 7th | 4.9% | 6.6K | 0% | +0.8 pointsmoved from 9th to 7th | |
| 8, moved from 7th to 8th | 4.9% | 6.6K | -18.5% | -0.2 pointsmoved from 7th to 8th | |
| 9, moved from 10th to 9th | 3.3% | 4.4K | 0% | +0.5 pointsmoved from 10th to 9th | |
| 10, moved from 11th to 10th | 3.3% | 4.4K | 0% | +0.5 pointsmoved from 11th to 10th | |
| 11, moved from 12th to 11th | 2.7% | 3.6K | 0% | +0.4 pointsmoved from 12th to 11th | |
| 12, moved from 8th to 12th | 2.7% | 3.6K | -55.6% | -2.4 pointsmoved from 8th to 12th | |
| 13, held 13th | 2.2% | 2.9K | 0% | +0.3 points | |
| 14, held 14th | 1.2% | 1.6K | 0% | +0.2 points |
24.8%
Held 1st. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.7 points.
2.
Hockerty20.3%
Moved from 3rd to 2nd. 27.1K estimated branded searches, +22.1% vs prior month. Share +6.3 points.
9.1%
Moved from 2nd to 3rd. 12.1K estimated branded searches, -55.4% vs prior month. Share -8 points.
4.
J.Crew8.4%
Moved from 5th to 4th. 11.2K estimated branded searches, +19.1% vs prior month. Share +2.5 points.
7.4%
Moved from 4th to 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
4.9%
Held 6th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
4.9%
Moved from 9th to 7th. 6.6K estimated branded searches, 0% vs prior month. Share +0.8 points.
8.
Moss4.9%
Moved from 7th to 8th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
3.3%
Moved from 10th to 9th. 4.4K estimated branded searches, 0% vs prior month. Share +0.5 points.
10.
Reiss3.3%
Moved from 11th to 10th. 4.4K estimated branded searches, 0% vs prior month. Share +0.5 points.
2.7%
Moved from 12th to 11th. 3.6K estimated branded searches, 0% vs prior month. Share +0.4 points.
12.
Suitsupply2.7%
Moved from 8th to 12th. 3.6K estimated branded searches, -55.6% vs prior month. Share -2.4 points.
13.
Bonobos2.2%
Held 13th. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.
14.
Black Lapel1.2%
Held 14th. 1.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
Hugo Boss and Charles Tyrwhitt sell other things too, so only their searches that name this product count here, like “hugo boss suits”.
Which brand is most popular in search among men's suit brands worldwide?
14 brands
In September 2026, Hugo Boss was the most searched among men's suit brands worldwide, with an estimated 33.1K branded searches, 24.8% of all searches for the 14 we track. Hockerty is in 2nd place, 4.5 percentage points behind at 20.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Hugo Boss | 26.6% → 24.8% | 32.6%Jul 2026 | 20.7%Jun 2026 | 1st |
| Hockerty | 21.7% → 20.3% | 23.4%Nov 2025 | 14%Aug 2026 | 2nd |
| Brooks Brothers | 7.9% → 9.1% | 17%Aug 2026 | 7.6%Jun 2026 | 4th → 3rd |
| J.Crew | 5.2% → 8.4% | 8.4%Sep 2026 | 4.3%Dec 2025 | 5th → 4th |
| Men's Wearhouse | 14.6% → 7.4% | 21%Apr 2026 | 7%Nov 2025 | 3rd → 5th |
| Indochino | 4.3% → 4.9% | 6.3%Feb 2026 | 4.3%Oct 2025 | 6th |
| Jos. A. Bank | 3.5% → 4.9% | 4.9%Sep 2026 | 3.4%Jun 2026 | 7th |
| Moss | 3.5% → 4.9% | 5.3%Jul 2026 | 3.3%Dec 2025 | 8th |
| Charles Tyrwhitt | 2.4% → 3.3% | 3.3%Sep 2026 | 2.2%Dec 2025 | 10th → 9th |
| Reiss | 2.4% → 3.3% | 3.3%Sep 2026 | 1.8%Dec 2025 | 11th → 10th |
| Spier & Mackay | 1.6% → 2.7% | 2.7%Sep 2026 | 1.4%Dec 2025 | 14th → 11th |
| Suitsupply | 2.9% → 2.7% | 5.3%Jul 2026 | 2.7%Sep 2026 | 9th → 12th |
| Bonobos | 1.9% → 2.2% | 2.2%Sep 2026 | 1.5%Jun 2026 | 12th → 13th |
| Black Lapel | 1.6% → 1.2% | 2.5%Nov 2025 | 0.86%Jul 2026 | 13th → 14th |
Each finding as a sentence
- Across the 12 months ending September 2026, Hugo Boss’ share of searches among men's suit brands worldwide decreased from 26.6% to 24.8%.
- Across the 12 months ending September 2026, Hockerty’s share of searches among men's suit brands worldwide decreased from 21.7% to 20.3%.
- Across the 12 months ending September 2026, Brooks Brothers’ share of searches among men's suit brands worldwide increased from 7.9% to 9.1%.
- Across the 12 months ending September 2026, J.Crew’s share of searches among men's suit brands worldwide increased from 5.2% to 8.4%.
- Across the 12 months ending September 2026, Men's Wearhouse’s share of searches among men's suit brands worldwide decreased from 14.6% to 7.4%.
- Across the 12 months ending September 2026, Indochino’s share of searches among men's suit brands worldwide increased from 4.3% to 4.9%.
- Across the 12 months ending September 2026, Jos. A. Bank’s share of searches among men's suit brands worldwide increased from 3.5% to 4.9%.
- Across the 12 months ending September 2026, Moss’ share of searches among men's suit brands worldwide increased from 3.5% to 4.9%.
- Across the 12 months ending September 2026, Charles Tyrwhitt’s share of searches among men's suit brands worldwide increased from 2.4% to 3.3%.
- Across the 12 months ending September 2026, Reiss’ share of searches among men's suit brands worldwide increased from 2.4% to 3.3%.
- Across the 12 months ending September 2026, Spier & Mackay’s share of searches among men's suit brands worldwide increased from 1.6% to 2.7%.
- Across the 12 months ending September 2026, Hugo Boss’ share of searches among men's suit brands worldwide peaked at 32.6% in July 2026 and was lowest at 20.7% in June 2026.
- Across the 12 months ending September 2026, Hockerty’s share of searches among men's suit brands worldwide peaked at 23.4% in November 2025 and was lowest at 14% in August 2026.
- Across the 12 months ending September 2026, Brooks Brothers’ share of searches among men's suit brands worldwide peaked at 17% in August 2026 and was lowest at 7.6% in June 2026.
- Across the 12 months ending September 2026, J.Crew’s share of searches among men's suit brands worldwide peaked at 8.4% in September 2026 and was lowest at 4.3% in December 2025.
- Across the 12 months ending September 2026, Men's Wearhouse’s share of searches among men's suit brands worldwide peaked at 21% in April 2026 and was lowest at 7% in November 2025.
- Across the 12 months ending September 2026, Indochino’s share of searches among men's suit brands worldwide peaked at 6.3% in February 2026 and was lowest at 4.3% in October 2025.
- Across the 12 months ending September 2026, Jos. A. Bank’s share of searches among men's suit brands worldwide peaked at 4.9% in September 2026 and was lowest at 3.4% in June 2026.
- Across the 12 months ending September 2026, Moss’ share of searches among men's suit brands worldwide peaked at 5.3% in July 2026 and was lowest at 3.3% in December 2025.
- Across the 12 months ending September 2026, Charles Tyrwhitt’s share of searches among men's suit brands worldwide peaked at 3.3% in September 2026 and was lowest at 2.2% in December 2025.
- Across the 12 months ending September 2026, Reiss’ share of searches among men's suit brands worldwide peaked at 3.3% in September 2026 and was lowest at 1.8% in December 2025.
- Across the 12 months ending September 2026, Spier & Mackay’s share of searches among men's suit brands worldwide peaked at 2.7% in September 2026 and was lowest at 1.4% in December 2025.
- Across the 12 months ending September 2026, Suitsupply’s share of searches among men's suit brands worldwide peaked at 5.3% in July 2026 and was lowest at 2.7% in September 2026.
- Across the 12 months ending September 2026, Black Lapel’s share of searches among men's suit brands worldwide peaked at 2.5% in November 2025 and was lowest at 0.86% in July 2026.
- Across the 12 months ending September 2026, Brooks Brothers rose from 4th to 3rd among men's suit brands worldwide.
- Across the 12 months ending September 2026, J.Crew rose from 5th to 4th among men's suit brands worldwide.
- Across the 12 months ending September 2026, Men's Wearhouse fell from 3rd to 5th among men's suit brands worldwide.
- Across the 12 months ending September 2026, Charles Tyrwhitt rose from 10th to 9th among men's suit brands worldwide.
- Across the 12 months ending September 2026, Reiss rose from 11th to 10th among men's suit brands worldwide.
- Across the 12 months ending September 2026, Spier & Mackay rose from 14th to 11th among men's suit brands worldwide.
- Across the 12 months ending September 2026, Suitsupply fell from 9th to 12th among men's suit brands worldwide.
- Across the 12 months ending September 2026, Bonobos fell from 12th to 13th among men's suit brands worldwide.
- Across the 12 months ending September 2026, Black Lapel fell from 13th to 14th among men's suit brands worldwide.
How did search popularity change for men's suit brands worldwide in September 2026?
8 changes
In September 2026, Hockerty overtook Brooks Brothers to rank 2nd among men's suit brands worldwide, with 20.3% of the searches.
In September 2026, J.Crew overtook Men's Wearhouse to rank 4th among men's suit brands worldwide, with 8.4% of the searches.
In September 2026, Charles Tyrwhitt overtook Suitsupply to rank 9th among men's suit brands worldwide, with 3.3% of the searches.
In September 2026, Reiss overtook Suitsupply to rank 10th among men's suit brands worldwide, with 3.3% of the searches.
In September 2026, Jos. A. Bank overtook Moss and Suitsupply to rank 7th among men's suit brands worldwide, with 4.9% of the searches.
In September 2026, Brooks Brothers lost share of searches among men's suit brands worldwide, from 17% to 9.1%.
In September 2026, Suitsupply lost share of searches among men's suit brands worldwide, from 5.1% to 2.7%.
In September 2026, Hugo Boss lost share of searches among men's suit brands worldwide, from 25.5% to 24.8%.
How are branded searches counted for men's suit brands?
15 search terms
Each brand's share of searches among men's suit brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Hugo Boss
1 branded search term
- hugo boss suits
Hockerty
1 branded search term
- hockerty
Brooks Brothers
1 branded search term
- brooks brothers suits
J.Crew
2 branded search terms
- j crew suits
- j.crew ludlow suit
Men's Wearhouse
1 branded search term
- mens wearhouse suits
Indochino
1 branded search term
- indochino suits
Jos. A. Bank
1 branded search term
- jos a bank suits
Moss
1 branded search term
- moss suits
Charles Tyrwhitt
1 branded search term
- charles tyrwhitt suits
Reiss
1 branded search term
- reiss suits
Spier & Mackay
1 branded search term
- spier and mackay suits
Suitsupply
1 branded search term
- suitsupply suits
Bonobos
1 branded search term
- bonobos suits
Black Lapel
1 branded search term
- black lapel
Compare popularity between leading brands
- Hugo Boss vs Hockerty: compare popularity
- Hugo Boss vs Brooks Brothers: compare popularity
- Hugo Boss vs J.Crew: compare popularity
- Hugo Boss vs Men's Wearhouse: compare popularity
- Hockerty vs Brooks Brothers: compare popularity
- Hockerty vs J.Crew: compare popularity
- Hockerty vs Men's Wearhouse: compare popularity
- Brooks Brothers vs J.Crew: compare popularity
- Brooks Brothers vs Men's Wearhouse: compare popularity
- J.Crew vs Men's Wearhouse: compare popularity
- Compare any of these brands
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