Indeed vs LinkedIn:Which is more popular by branded search?
In August 2026, LinkedIn had more branded searches than Indeed among job boards worldwide. LinkedIn was estimated to have 55.6M branded searches compared to Indeed’s 37.2M, and held a 55.9% Share of Search versus Indeed’s 37.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Indeed or LinkedIn?
Compare the sites employers advertise roles on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LinkedIn, Indeed. The figures are in the table below the chart.
View monthly share of search table
| Month | Indeed | SEEK | Glassdoor | ZipRecruiter | |
|---|---|---|---|---|---|
| Oct 2025 | 61.1% | 33.4% | 3% | 1.6% | 0.9% |
| Nov 2025 | 56.3% | 37.7% | 3.4% | 1.9% | 0.83% |
| Dec 2025 | 61.1% | 33.4% | 3% | 1.6% | 0.9% |
| Jan 2026 | 61.1% | 33.4% | 3% | 1.6% | 0.9% |
| Feb 2026 | 56.2% | 37.6% | 3.4% | 1.8% | 1% |
| Mar 2026 | 61.1% | 33.4% | 3% | 1.6% | 0.9% |
| Apr 2026 | 56.2% | 37.6% | 3.4% | 1.8% | 1% |
| May 2026 | 56.4% | 37.7% | 3.4% | 1.5% | 1% |
| Jun 2026 | 56.4% | 37.7% | 3.4% | 1.5% | 1% |
| Jul 2026 | 56.4% | 37.7% | 3.4% | 1.5% | 1% |
| Aug 2026 | 55.9% | 37.4% | 4.1% | 1.5% | 1% |
| Sep 2026 | — | — | — | — | — |
How has the Indeed and LinkedIn comparison changed over the last 12 months?
3 findings
- LinkedIn was ahead of Indeed in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Indeed’s estimated Share of Search among job boards worldwide moved from 33.4% to 37.4%, and its estimated monthly branded searches held steady at 37.2M.
- Across the 11 months ending August 2026, LinkedIn’s estimated Share of Search among job boards worldwide moved from 61.1% to 55.9%, and its estimated monthly branded searches moved from 68M to 55.6M.
How did search popularity change for job boards worldwide in August 2026?
1 change
Estimated monthly branded searches for LinkedIn worldwide fell 18.2% over 11 measured months, from 68M to 55.6M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Indeed’s and LinkedIn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.