Brandwave

imPRESS vs Kiss:Which is more popular?

In September 2026, Kiss had more branded searches than imPRESS among press-on nail brands worldwide. Kiss had about 40,500 branded searches, while imPRESS had 33,100. Kiss made up 26.4% of all press-on nail brand searches we track, and imPRESS accounted for 21.5%. When we asked ChatGPT and Google AI Overviews about press-on nail brands, Kiss appeared in all five answers and imPRESS in four. Kiss was mentioned before imPRESS in every answer.

Among press-on nail brands worldwide in September 2026

Who do people search for more?

Kiss, about 22% more searches than imPRESS

Kiss 40.5K searchesimPRESS 33.1K searches

Who does AI mention more?

Kiss, mentioned in every answer we collected

Kiss in 5 of 5imPRESS in 4 of 5

Who does AI recommend more?

Kiss, named ahead of imPRESS in every answer

Kiss first in 5imPRESS never first

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Top press-on nail brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kiss appeared in all five answers. imPRESS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kiss was listed before imPRESS in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kiss1st
  2. Glamnetic2nd
  3. imPRESS3rd
  4. Olive & June4th
  5. Static Nails5th
  6. Dashing Diva6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kiss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Glamnetic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • imPRESS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Olive & June4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Static Nails3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dashing Diva1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about press-on nail brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is imPRESS or Kiss more popular in search?

This chart shows how often people search Google for imPRESS and Kiss by name. Each line represents a brand's share of searches for all six press-on nail brands we track, month by month, from English-language searches worldwide.

imPRESS and Kiss among press-on nail brands worldwide, by month

Share of searches by month for Kiss, imPRESS. The figures are in the table below the chart.

View monthly share of searches table
MonthKissDashing DivaimPRESSOlive & JuneGlamneticStatic Nails
Oct 202524.9%24.9%20.4%11.2%11.2%7.4%
Nov 202522.6%27.6%22.6%12.3%8.2%6.7%
Dec 202525.8%21.1%21.1%14.1%11.6%6.3%
Jan 202624.1%24.1%19.7%16.1%8.8%7.2%
Feb 202627.2%22.2%18.2%12.2%12.2%8.1%
Mar 202620.1%16.4%16.4%11%30%6%
Apr 202622.7%15.2%18.6%10.2%27.8%5.6%
May 202621.7%17.8%17.8%11.9%26.5%4.3%
Jun 202619.2%15.7%15.7%10.5%35.1%3.8%
Jul 202617.4%14.2%14.2%11.7%38.9%3.5%
Aug 202619.2%15.7%15.7%10.5%35.1%3.8%
Sep 202626.4%21.5%21.5%14.5%11.8%4.3%

How has the imPRESS and Kiss comparison changed over the last 12 months?

3 findings
  • Kiss was ahead of imPRESS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, imPRESS’s share of searches among press-on nail brands worldwide moved from 20.4% to 21.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Kiss’ share of searches among press-on nail brands worldwide moved from 24.9% to 26.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

How did search popularity change for press-on nail brands worldwide in September 2026?

2 changes
  1. In September 2026, Kiss overtook Glamnetic to become the leader among press-on nail brands worldwide, with 26.4% of the searches.

  2. In September 2026, imPRESS overtook Glamnetic to rank 3rd among press-on nail brands worldwide, with 21.5% of the searches.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using imPRESS’s and Kiss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

imPRESS

1 branded search term

  • impress nails

Kiss

1 branded search term

  • kiss nails

How the Brand Demand Index is measured

Other head-to-heads among press-on nail brands

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