How popular isimPRESS?
In September 2026, people searched for imPRESS by name about 33,100 times worldwide, an 18.3% decrease from the previous year. These searches made up 21.5% of all global press-on nail brand searches, placing imPRESS third out of six brands. When we asked both ChatGPT and Google AI Overviews about press-on nail brands, imPRESS appeared in four of the five answers and was the third most recommended of the six.
imPRESS is the third most searched of 6 competitors and the third most recommended in AI answers.
KissShare of searches 26.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Dashing DivaShare of searches 21.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
imPRESSShare of searches 21.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Olive & JuneShare of searches 14.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
GlamneticShare of searches 11.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Follow imPRESS and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top press-on nail brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, imPRESS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. imPRESS is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Kiss1st
- Glamnetic2nd
- imPRESS3rd
- Olive & June4th
Static Nails5th- Dashing Diva6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kiss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Glamnetic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- imPRESS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Olive & June4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Static Nails3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dashing Diva1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about press-on nail brands
5 answers
Asked ChatGPT
“Which press-on nail brand should I buy?”
Asked ChatGPT
“What are the best press-on nail brands?”
Asked ChatGPT
“What's the best press-on nail brand for nails that last two weeks?”
Searched Google, AI Overview
“press on nails”
Searched Google, AI Overview
“best press on nails”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which press-on nail brands compete with imPRESS?
Share of searches by month for Kiss, Dashing Diva, imPRESS, Olive & June, Glamnetic, Static Nails. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kiss | Dashing Diva | imPRESS | Olive & June | Glamnetic | Static Nails |
|---|---|---|---|---|---|---|
| Oct 2025 | 24.9% | 24.9% | 20.4% | 11.2% | 11.2% | 7.4% |
| Nov 2025 | 22.6% | 27.6% | 22.6% | 12.3% | 8.2% | 6.7% |
| Dec 2025 | 25.8% | 21.1% | 21.1% | 14.1% | 11.6% | 6.3% |
| Jan 2026 | 24.1% | 24.1% | 19.7% | 16.1% | 8.8% | 7.2% |
| Feb 2026 | 27.2% | 22.2% | 18.2% | 12.2% | 12.2% | 8.1% |
| Mar 2026 | 20.1% | 16.4% | 16.4% | 11% | 30% | 6% |
| Apr 2026 | 22.7% | 15.2% | 18.6% | 10.2% | 27.8% | 5.6% |
| May 2026 | 21.7% | 17.8% | 17.8% | 11.9% | 26.5% | 4.3% |
| Jun 2026 | 19.2% | 15.7% | 15.7% | 10.5% | 35.1% | 3.8% |
| Jul 2026 | 17.4% | 14.2% | 14.2% | 11.7% | 38.9% | 3.5% |
| Aug 2026 | 19.2% | 15.7% | 15.7% | 10.5% | 35.1% | 3.8% |
| Sep 2026 | 26.4% | 21.5% | 21.5% | 14.5% | 11.8% | 4.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 26.4% | 40.5K | 0% | +7.2 pointsmoved from 2nd to 1st | |
| 2, moved from 3rd to 2nd | 21.5% | 33.1K | 0% | +5.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 21.5% | 33.1K | 0% | +5.9 pointsmoved from 4th to 3rd | |
| 4, moved from 5th to 4th | 14.5% | 22.2K | 0% | +3.9 pointsmoved from 5th to 4th | |
| 5, moved from 1st to 5th | 11.8% | 18.1K | -75.5% | -23.3 pointsmoved from 1st to 5th | |
| 6, held 6th | 4.3% | 6.6K | -18.5% | +0.5 points |
1.
Kiss26.4%
Moved from 2nd to 1st. 40.5K estimated branded searches, 0% vs prior month. Share +7.2 points.
21.5%
Moved from 3rd to 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +5.9 points.
3.
imPRESS21.5%
Moved from 4th to 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +5.9 points.
14.5%
Moved from 5th to 4th. 22.2K estimated branded searches, 0% vs prior month. Share +3.9 points.
11.8%
Moved from 1st to 5th. 18.1K estimated branded searches, -75.5% vs prior month. Share -23.3 points.
4.3%
Held 6th. 6.6K estimated branded searches, -18.5% vs prior month. Share +0.5 points.
Compare popularity between imPRESS and its closest rivals
Every comparison with imPRESS
5 comparisons
How has branded search demand for imPRESS changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for imPRESS worldwide fell from 40.5K to 33.1K.
- Across the 12 months ending September 2026, imPRESS’s share of searches among press-on nail brands worldwide increased from 20.4% to 21.5%.
- Across the 12 months ending September 2026, imPRESS’s share of searches among press-on nail brands worldwide peaked at 22.6% in November 2025 and was lowest at 14.2% in July 2026.
How did search popularity change for press-on nail brands worldwide in September 2026?
6 changes
In September 2026, Kiss overtook Glamnetic to become the leader among press-on nail brands worldwide, with 26.4% of the searches.
In September 2026, Dashing Diva overtook Glamnetic to rank 2nd among press-on nail brands worldwide, with 21.5% of the searches.
In September 2026, imPRESS overtook Glamnetic to rank 3rd among press-on nail brands worldwide, with 21.5% of the searches.
In September 2026, Olive & June overtook Glamnetic to rank 4th among press-on nail brands worldwide, with 14.5% of the searches.
In September 2026, Glamnetic lost share of searches among press-on nail brands worldwide, from 35.1% to 11.8%.
Estimated monthly branded searches for Static Nails worldwide fell 55.4% over 12 measured months, from 14.8K to 6.6K in September 2026.
How are imPRESS’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using imPRESS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- impress nails
Who owns imPRESS?
imPRESS is owned by Kiss Products. Brandwave also tracks Kiss, owned by the same company, worldwide.
Do you work for imPRESS? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is imPRESS your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.