Brandwave

Dashing Diva vs imPRESS:Which is more popular?

In September 2026, Dashing Diva and imPRESS were level in searches among press-on nail brands worldwide, with an estimated 33.1K branded searches each, at 21.5% of the total each. When we asked ChatGPT and Google AI Overviews about press-on nail brands, imPRESS appeared in four of the five answers and Dashing Diva in one. imPRESS was mentioned before Dashing Diva in every answer that named either.

Among press-on nail brands worldwide in September 2026

Who do people search for more?

Dashing Diva and imPRESS are searched for about as often as each other.

Dashing Diva 33.1K searchesimPRESS 33.1K searches

Who does AI mention more?

imPRESS, mentioned in 4 of 5 answers, Dashing Diva in 1

imPRESS in 4 of 5Dashing Diva in 1 of 5

Who does AI recommend more?

imPRESS, named ahead of Dashing Diva in 4 of 4 answers

imPRESS first in 4Dashing Diva never first

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Top press-on nail brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, imPRESS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dashing Diva was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. imPRESS was listed before Dashing Diva in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kiss1st
  2. Glamnetic2nd
  3. imPRESS3rd
  4. Olive & June4th
  5. Static Nails5th
  6. Dashing Diva6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kiss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Glamnetic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • imPRESS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Olive & June4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Static Nails3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dashing Diva1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about press-on nail brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Dashing Diva or imPRESS more popular in search?

This chart shows how often people search Google for Dashing Diva and imPRESS by name. Each line represents a brand's share of searches for all six press-on nail brands we track, month by month, from English-language searches worldwide.

Dashing Diva and imPRESS among press-on nail brands worldwide, by month

Share of searches by month for Dashing Diva, imPRESS. The figures are in the table below the chart.

View monthly share of searches table
MonthKissDashing DivaimPRESSOlive & JuneGlamneticStatic Nails
Oct 202524.9%24.9%20.4%11.2%11.2%7.4%
Nov 202522.6%27.6%22.6%12.3%8.2%6.7%
Dec 202525.8%21.1%21.1%14.1%11.6%6.3%
Jan 202624.1%24.1%19.7%16.1%8.8%7.2%
Feb 202627.2%22.2%18.2%12.2%12.2%8.1%
Mar 202620.1%16.4%16.4%11%30%6%
Apr 202622.7%15.2%18.6%10.2%27.8%5.6%
May 202621.7%17.8%17.8%11.9%26.5%4.3%
Jun 202619.2%15.7%15.7%10.5%35.1%3.8%
Jul 202617.4%14.2%14.2%11.7%38.9%3.5%
Aug 202619.2%15.7%15.7%10.5%35.1%3.8%
Sep 202626.4%21.5%21.5%14.5%11.8%4.3%

How has the Dashing Diva and imPRESS comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: imPRESS took it in April 2026.
  • Across the 12 months ending September 2026, Dashing Diva’s share of searches among press-on nail brands worldwide moved from 24.9% to 21.5%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
  • Across the 12 months ending September 2026, imPRESS’s share of searches among press-on nail brands worldwide moved from 20.4% to 21.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for press-on nail brands worldwide in September 2026?

2 changes
  1. In September 2026, Dashing Diva overtook Glamnetic to rank 2nd among press-on nail brands worldwide, with 21.5% of the searches.

  2. In September 2026, imPRESS overtook Glamnetic to rank 3rd among press-on nail brands worldwide, with 21.5% of the searches.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dashing Diva’s and imPRESS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dashing Diva

1 branded search term

  • dashing diva

imPRESS

1 branded search term

  • impress nails

How the Brand Demand Index is measured

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