Brandwave

ID.me vs Socure:Which is more popular?

In September 2026, ID.me had more branded searches than Socure among identity verification services worldwide. ID.me had about 2.2 million branded searches, while Socure had 14,800. ID.me made up 94.8% of all identity verification service searches we track, and Socure accounted for 0.63%. When we asked ChatGPT and Google AI Overviews about identity verification services, ID.me and Socure each appeared in two of the five answers. ID.me and Socure were each mentioned first in two of the four answers that named either.

Among identity verification services worldwide in September 2026

Who do people search for more?

ID.me, about 151 searches for every 1 for Socure

ID.me 2.2M searchesSocure 14.8K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

ID.me in 2 of 5Socure in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

ID.me first in 2Socure first in 2

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Top identity verification services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ID.me was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Socure was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ID.me and Socure were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Persona1st
  2. Veriff2nd
  3. ID.me3rd
  4. Sumsub4th
  5. Jumio5th
  6. Socure6th
  7. Onfido–
  8. Trulioo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Persona5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sumsub3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Veriff3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ID.me2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Socure2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jumio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Onfido0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trulioo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about identity verification services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ID.me or Socure more popular in search?

This chart shows how often people search Google for ID.me and Socure by name. Each line represents a brand's share of searches for all eight identity verification services we track, month by month, from English-language searches worldwide.

ID.me and Socure among identity verification services worldwide, by month

Share of searches by month for ID.me, Socure. The figures are in the table below the chart.

View monthly share of searches table
MonthID.meSumsubVeriffOnfidoSocureJumioPersonaTrulioo
Oct 202595%2.1%0.63%0.77%0.34%0.51%0.34%0.34%
Nov 202596.9%1.2%0.43%0.53%0.19%0.35%0.23%0.19%
Dec 202595.3%1.7%0.77%0.77%0.34%0.51%0.34%0.28%
Jan 202695.3%1.7%0.63%0.77%0.42%0.51%0.34%0.34%
Feb 202696.3%1.4%0.52%0.64%0.28%0.35%0.28%0.23%
Mar 202695.1%1.7%0.77%0.77%0.42%0.51%0.34%0.34%
Apr 202695.5%1.7%0.63%0.63%0.42%0.52%0.28%0.34%
May 202695.6%1.7%0.63%0.63%0.42%0.42%0.28%0.28%
Jun 202694.8%2.1%0.77%0.63%0.51%0.51%0.34%0.34%
Jul 202696.5%1.4%0.52%0.43%0.35%0.35%0.19%0.23%
Aug 202694.8%2.1%0.77%0.63%0.63%0.42%0.28%0.34%
Sep 202694.8%2.1%0.77%0.63%0.63%0.42%0.34%0.34%

How has the ID.me and Socure comparison changed over the last 12 months?

3 findings
  • ID.me was ahead of Socure in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ID.me’s share of searches among identity verification services worldwide moved from 95% to 94.8%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
  • Across the 12 months ending September 2026, Socure’s share of searches among identity verification services worldwide moved from 0.34% to 0.63%, and its estimated monthly branded searches moved from 9.9K to 14.8K.

How did search popularity change for identity verification services worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Socure worldwide rose 49.5% over 12 measured months, from 9.9K to 14.8K in September 2026.

  2. Estimated monthly branded searches for ID.me worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ID.me’s and Socure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ID.me

1 branded search term

  • idme

Socure

1 branded search term

  • socure

How the Brand Demand Index is measured

Other head-to-heads among identity verification services

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