Brandwave

Hypefy vs Kitly:Which is more popular?

In September 2026, Hypefy had more branded searches than Kitly among creator media kit platforms worldwide. Hypefy had about 2,900 branded searches, while Kitly had 720. Hypefy made up 0.31% of all creator media kit platform searches we track, and Kitly accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about creator media kit platforms, Kitly appeared in three of the five answers and Hypefy in none.

Among creator media kit platforms worldwide in September 2026

Who do people search for more?

Hypefy, about 4 searches for every 1 for Kitly

Hypefy 2.9K searchesKitly 720 searches

Who does AI mention more?

Kitly, mentioned in 3 of 5 answers, Hypefy in 0

Kitly in 3 of 5Hypefy in 0 of 5

Who does AI recommend more?

Kitly, the only one of the two named

Kitly first in 3Hypefy never named

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Top creator media kit platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kitly was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hypefy did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CreatorsJet1st
  2. Beacons2nd
  3. Kitly3rd
  4. Passionfroot4th
  5. Ko-fi–
  6. Stan Store–
  7. Fourthwall–
  8. Hypefy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CreatorsJet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beacons3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kitly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Passionfroot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ko-fi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stan Store0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fourthwall0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hypefy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about creator media kit platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Hypefy or Kitly more popular in search?

This chart shows how often people search Google for Hypefy and Kitly by name. Each line represents a brand's share of searches for all eight creator media kit platforms we track, month by month, from English-language searches worldwide.

Hypefy and Kitly among creator media kit platforms worldwide, by month

Share of searches by month for Hypefy, Kitly. The figures are in the table below the chart.

View monthly share of searches table
MonthKo-fiStan StoreBeaconsFourthwallPassionfrootHypefyKitlyCreatorsJet
Oct 202555.3%20.8%14.2%9.1%0.23%0.29%0.11%0.03%
Nov 202553.7%20.2%16.6%8.8%0.23%0.29%0.09%0.03%
Dec 202554.1%19.6%16.7%8.9%0.29%0.23%0.09%0.03%
Jan 202653.7%20.2%16.7%8.8%0.28%0.19%0.07%0.03%
Feb 202650.8%19.2%19.2%10.2%0.27%0.21%0.08%0.04%
Mar 202644.5%16.8%13.8%24.4%0.23%0.19%0.06%0.05%
Apr 202655.4%17.8%17.1%9.1%0.29%0.19%0.07%0.04%
May 202655.3%17.8%17.1%9.1%0.36%0.29%0.07%0.04%
Jun 202660.1%15.8%15.3%8.1%0.32%0.26%0.08%0.04%
Jul 202658.8%15.5%14.9%9.7%0.71%0.31%0.08%0.05%
Aug 202657%15%17.8%9.4%0.56%0.2%0.09%0.04%
Sep 202658.9%15.5%15%9.7%0.58%0.31%0.08%0.05%

How has the Hypefy and Kitly comparison changed over the last 12 months?

3 findings
  • Hypefy was ahead of Kitly in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hypefy’s share of searches among creator media kit platforms worldwide moved from 0.29% to 0.31%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
  • Across the 12 months ending September 2026, Kitly’s share of searches among creator media kit platforms worldwide moved from 0.11% to 0.08%, and its estimated monthly branded searches moved from 880 to 720.

How did search popularity change for creator media kit platforms worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Hypefy worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

  2. Estimated monthly branded searches for Kitly worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hypefy’s and Kitly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hypefy

1 branded search term

  • hypefy

Kitly

1 branded search term

  • kitly

How the Brand Demand Index is measured

Other head-to-heads among creator media kit platforms

Creator with pink hair and a pink jacket

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