Ko-fi vs Stan Store:Which is more popular?
In September 2026, Ko-fi had more branded searches than Stan Store among creator media kit platforms worldwide. Ko-fi had about 550,000 branded searches, while Stan Store had 144,000. Ko-fi made up 58.9% of all creator media kit platform searches we track, and Stan Store accounted for 15.5%. When we asked ChatGPT and Google AI Overviews about creator media kit platforms, neither Ko-fi nor Stan Store appeared in any of the five answers.
Who do people search for more?
Ko-fi, about 4 searches for every 1 for Stan Store
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top creator media kit platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Ko-fi nor Stan Store showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CreatorsJet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Beacons3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kitly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Passionfroot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ko-fi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stan Store0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fourthwall0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hypefy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about creator media kit platforms
5 answers
Asked ChatGPT
“Which creator media kit tool should I use?”
Asked ChatGPT
“What are the best creator media kit tools?”
Asked ChatGPT
“What's the best creator media kit tool for selling partnerships?”
Searched Google, AI Overview
“media kit for creators”
Searched Google, AI Overview
“creator pitch page”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Ko-fi or Stan Store more popular in search?
This chart shows how often people search Google for Ko-fi and Stan Store by name. Each line represents a brand's share of searches for all eight creator media kit platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Ko-fi, Stan Store. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ko-fi | Stan Store | Beacons | Fourthwall | Passionfroot | Hypefy | Kitly | CreatorsJet |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.3% | 20.8% | 14.2% | 9.1% | 0.23% | 0.29% | 0.11% | 0.03% |
| Nov 2025 | 53.7% | 20.2% | 16.6% | 8.8% | 0.23% | 0.29% | 0.09% | 0.03% |
| Dec 2025 | 54.1% | 19.6% | 16.7% | 8.9% | 0.29% | 0.23% | 0.09% | 0.03% |
| Jan 2026 | 53.7% | 20.2% | 16.7% | 8.8% | 0.28% | 0.19% | 0.07% | 0.03% |
| Feb 2026 | 50.8% | 19.2% | 19.2% | 10.2% | 0.27% | 0.21% | 0.08% | 0.04% |
| Mar 2026 | 44.5% | 16.8% | 13.8% | 24.4% | 0.23% | 0.19% | 0.06% | 0.05% |
| Apr 2026 | 55.4% | 17.8% | 17.1% | 9.1% | 0.29% | 0.19% | 0.07% | 0.04% |
| May 2026 | 55.3% | 17.8% | 17.1% | 9.1% | 0.36% | 0.29% | 0.07% | 0.04% |
| Jun 2026 | 60.1% | 15.8% | 15.3% | 8.1% | 0.32% | 0.26% | 0.08% | 0.04% |
| Jul 2026 | 58.8% | 15.5% | 14.9% | 9.7% | 0.71% | 0.31% | 0.08% | 0.05% |
| Aug 2026 | 57% | 15% | 17.8% | 9.4% | 0.56% | 0.2% | 0.09% | 0.04% |
| Sep 2026 | 58.9% | 15.5% | 15% | 9.7% | 0.58% | 0.31% | 0.08% | 0.05% |
How has the Ko-fi and Stan Store comparison changed over the last 12 months?
3 findings
- Ko-fi was ahead of Stan Store in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ko-fi’s share of searches among creator media kit platforms worldwide moved from 55.3% to 58.9%, and its estimated monthly branded searches moved from 450K to 550K.
- Across the 12 months ending September 2026, Stan Store’s share of searches among creator media kit platforms worldwide moved from 20.8% to 15.5%, and its estimated monthly branded searches moved from 169K to 144K.
How did search popularity change for creator media kit platforms worldwide in September 2026?
2 changes

In September 2026, Ko-fi gained share of searches among creator media kit platforms worldwide, from 57% to 58.9%.

In September 2026, Stan Store rose from 3rd to 2nd among creator media kit platforms worldwide.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Ko-fi’s and Stan Store’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ko-fi
1 branded search term
- kofi
Stan Store
6 branded search terms
- stan creator store
- Stan Store
- stan store app
- stan.store
- stanstore
- the stan store
Other head-to-heads among creator media kit platforms

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